Touchpoint Technologies Signs Strategic Sales Partnership


TAMPA, FL. - February 2, 2010 - Touchpoint Technologies, a subsidiary of DataMentors Holdings, Inc., today announced it has signed an exclusive agreement with Chigaboom Media Inc. to market and sell its suite of turnkey marketing solutions to small and mid-size businesses.

Touchpoint Technologies, a leading provider of cost-effective, integrated relationship marketing software solutions (SaaS) for business and industry, provides small to mid-size businesses easy to use, highly intuitive, solutions for further increasing customer loyalty, retention and bottom-line revenues.

The Chigaboom Media organization greatly expands Touchpoint Technologies' rapidly growing sales channel resources, bringing added emphasis to the Canadian market. The Touchpoint Technologies solution suite provides a turnkey technology solution for the Chigaboom organization to expand the marketing options it offers its customer base, and will result in increased sales for both Chigaboom Media and Touchpoint Technologies as a strategic partner.

"We are very excited about this relationship. Touchpoint Technologies' Marketing-Support Response Specialists [MSRs] assist business leaders in developing highly successful turn-key marketing programs. Our new strategic sales partner is highly disciplined in optimizing customer service, which means the end-user will receive a powerful marketing solution that's second to none in the industry," said Paul Mazzapica, Touchpoint Technologies' CEO.

This type of solution is in high demand by small to mid-size businesses because SMBs recognize their relationship advantage with consumers and how technology allows them to cost effectively compete against corporations at communicating with their existing customer base in order to grow revenue. CEO of Chigaboom Media, Malcolm Sask said, "We are delighted to partner with a service organization that is so well positioned to serve the SMB market and expect our relationship with Touchpoint to quickly become a must-have service for merchants across Canada."

About Touchpoint Technologies

Touchpoint Technologies, a subsidiary of DataMentors Holdings, Inc., is a SaaS company providing SMBs an integrated database-driven relationship marketing platform at a level of sophistication comparable to enterprise solutions at a nominal cost. Its state-of-the-art, highly scalable, Sales And Marketing Retention Technology (SMART) System, allows businesses to leverage turnkey relationship marketing tools, which influence behavioral purchase decisions traits among their existing customer. The simplicity and flexibility of TouchPoint Technologies' SMART system enables businesses to schedule and instantly track an unlimited number of automated messages across a broad spectrum of traditional and social communication platforms including; mobile text messaging, email and direct response.

For more information visit us on the web: touchpointtech.com, touchpointtech.ca or www.datamentors.com or Contact: Gordon Daly, Director of Sales & Marketing, +1.813.960.7800 x107

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