Thomas Industrial Network Launches Custom SPEC


Custom Manufacturers and Industrial Service Providers Promote their Specialties to Generate Sales Opportunities

NEW YORK, NY - Thomas Industrial Network today launched Custom SPEC, a complete online program including website development and Internet exposure, to help custom manufacturers and industrial service providers generate more sales opportunities.

These companies face unique challenges when they are trying to reach and engage new prospects through the Internet. Without standard products and services to feature online, they need a different way to promote their industrial capabilities. Recognizing that, Custom SPEC provides a complete online strategy for demonstrating their expertise, as well as portfolios of recent projects that include sheet metal fabrication, coating, injection molding, die cutting, and other services.

Custom SPEC is unique in several ways, combining:

o Consultation with a team of trained engineers who write, design, and develop each website, and who understand the language of custom manufacturers and their prospective clients.

o Development of a website with content that includes capabilities, specialities, portfolios of sample projects, expertise, applications for specific parts and services, years of experience, and more.

o Exposure on ThomasNet.com, the leading industrial destination, which more than one million engineers and purchasing professionals visit every month to source products and services.

Keats Manufacturing Company of Wheeling, IL, a custom manufacturer of small metal stampings, wire forms and assemblies, is an early adopter of Custom SPEC. "Since we deployed our new Internet strategy, our sales have increased by 30 percent, and our quotes have more than doubled from 600 to 1,400 in one year. Thomas Industrial Network helped us to reach qualified prospects who would not otherwise have considered us, including one who placed a million-dollar order," said Matt Eggemeyer, vice president and chief operating officer, Keats.

Through ThomasNet.com, Thomas Industrial Network has helped thousands of industrial companies grow their businesses by leveraging a combination of technology and content. Building on this experience, the company's new Custom SPEC program provides all the tools and resources to drive qualified web visitors, convert those visitors into calls and RFQs, update content as needed, and measure website effectiveness on an ongoing basis.

"Custom SPEC provides custom manufacturers and industrial service companies with a new opportunity to generate more qualified sales leads, penetrate new markets, and be considered for projects that would not otherwise come their way. The Custom SPEC strategy furthers our mission of fueling and supporting businesses in the industrial sector," said Eileen Markowitz, president, Thomas Industrial Network.

For more information on Custom SPEC, please contact websolutions@thomasnet.com.

About Thomas Industrial Network

For more than 100 years, Thomas has been an integral part in the way industrial buyers and sellers connect and communicate. Today, Thomas continues this legacy with an innovative array of Internet marketing, content development, and technology solutions designed to help industrial manufacturers share critical product and service information throughout the sourcing and purchasing process.

To accomplish this, Thomas Industrial Network has developed several key offerings which include ThomasNet.com®, the leading destination site for specifying and sourcing industrial products and services; the Navigator Platform, a Thomas technology that helps industrial companies solve critical business issues; and Enterprise Solutions that enable companies to manage digital product data for syndication across a variety of business systems and sales channels.

Thomas Industrial Network serves manufacturers, distributors, and service companies throughout North America, as well as corporations, educational institutions, government agencies and the military.

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