Telecom Italia Goes Mobile With dotMobi


DUBLIN, Ireland, and WASHINGTON, Feb. 12: dotMobi, the company behind the first and only Internet address designed specifically for mobile phones, today announced an exclusive partnership with Telecom Italia Mobile (TIM), making them an official worldwide registry for the dotMobi domain. TIM will become the first mobile operator in the world to sell .mobi domains exclusively to customers, and to extend their mobile Internet offerings to subscribers through new TIM .mobi sites. This will create a business model that has the potential to open new revenue streams to mobile operators.

The tim.mobi site at tim.mobi/ shows how organizations can expand their current web offerings via mobile web sites which are simple to develop and -- via the use of set, but open, standards -- improve the mobile web experience for millions of users worldwide. On the site, customers can also view information on special offers, see the latest mobile phones, download multimedia content and manage their online profiles.

"We are delighted TIM is embracing the mobile Internet and encouraging businesses to develop mobile versions of existing web sites," said Neil Edwards, CEO of dotMobi. "The open dotMobi standards enable web developers to create content which is just as exciting and usable on a mobile as it is on a PC and we hope this encourages many businesses to adopt the mobile Internet."

TIM is also launching its tim.mobi and alice.mobi sites, effectively extending their reach to current and potential TIM subscribers and offering new mobile specific content. Further, they have worked with their customers, including Ferrari, to launch attractive new sites like Ferrari.mobi.

Tim.mobi is compliant with dotMobi's style guides, which offer best practices for content developers and service providers to ensure web sites can be accessed by any mobile phone.

Later in the year, TIM will launch a new offering designed to let businesses "go mobile" via the development of .mobi versions of existing .com sites The service will include a domain registration service, web site development, hosting and customer care and support. In support of this initiative, tim.mobi will showcase potential uses of .mobi sites such as e-movies, ticket booking and intranet services. A demonstration of www.ferrari.mobi/ and www.alice.mobi/, the most popular web site in Italy, will be showcased at the 3GSM World Congress in Barcelona, February 12-15.

"The simplicity and usability of dotMobi's standards enables businesses to easily extend their reach. We are delighted to be offering our customers this unique opportunity," said Gaetano Liggieri, Head of Business Innovation and Technical Solutions, TIM.

dotMobi will exhibit at the 3GSM World Congress in Barcelona in Hall 7, Stand 7B62.

About dotMobi

dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a joint venture company based in Dublin, Ireland with offices in Washington, DC and Beijing, China, is leading the development of Internet usage from mobile phones via the .mobi domain. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices. On-the-go consumers can have confidence that an Internet site or service will work from their mobile device when using the .mobi address.

dotMobi is backed by leading mobile operators, network and device manufacturers, and Internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM and Vodafone. dotMobi is also a sponsor of W3C's Mobile Web Initiative.

For more information on dotMobi domains and registration information, visit mtld.mobi/. Visit the dotMobi blog at blog.mobi/.

For more information, please contact:
Vance Hedderel
dotMobi (mTLD Top Level Domain, Ltd.)
+1-703-485-5563
vhedderel@mtld.mobi

Danielle Siemon
A&R Edelman for dotMobi
+1-650-762-2947
danielle.siemon@edelman.com

Sasha Manners
Edelman Europe
+44 207 344 1504
sasha.manners@edelman.com

Source: dotMobi

Web site: www.dotmobi.mobi/
http://tim.mobi/

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