TARGUSinfo Saves PCDI from Throwing Away Good Leads

On-Demand Lead Verification allows learning institution to reach out to more prospects, improve marketing

VIENNA, Va., March 13 // - Professional Career Development Institute, LLC (PCDI), one of the nation's premier distance learning institutions (www.pcdi.com), has partnered with TARGUSinfo to increase the number of online leads that it can contact.

PCDI pitted TARGUSinfo On-Demand Lead Verification(SM) services against data services from other vendors to find out which one would help it identify as many good leads as possible. PCDI chose TARGUSinfo because its solution allows the institution to enhance leads that are missing address or phone-number information. With TARGUSinfo services, PCDI fills in the missing data for good leads that other vendors erroneously said to reject.

For PCDI, another key feature of the TARGUSinfo solution was its flexibility in determining lead quality. Instead of throwing away scads of good leads - or wasting its time and resources on bogus lead after bogus lead - PCDI has customized and fine-tuned the business rules that govern its verification process.

"The flexibility that TARGUSinfo offered ultimately helped us become a better marketing organization," said Stuart Wingate, Director of Interactive Marketing for PCDI. "We've been able to capture more leads and develop rules based on lead quality, which gives us greater opportunity to convert them to enrollments."

"PCDI knew it could be getting more opportunities out of its online leads and now it does," said David Wengel, General Manager of Interactive Markets for TARGUSinfo. "TARGUSinfo is focused on providing forward thinking institutions, such as PCDI, with the real-time data tools needed to reach more of their prospects."

With TARGUSinfo On-Demand Lead Verification, companies that generate and buy online leads can confirm the quality of vast numbers of leads in a split second.

This automated solution provides the most accurate answers available by performing a comprehensive evaluation of each lead. TARGUSinfo verifies that each lead's name, address and phone number are not only correct but relate to that person and that the phone number is currently connected.

For more information on On-Demand Lead Verification, visit TARGUSinfo at the Internet Advertising Bureau Leadership Forum March 14 in Chicago or visit www.TARGUSinfo.com/verify.

About PCDI

Privately held PCDI, founded in 1987, was acquired by DLJ Merchant Banking Partners III, LP in 2005. PCDI delivers nationally accredited career training courses, associate and master's degree programs (Ashworth College) and high school diploma programs (James Madison High School) to distance and online learners in the U.S. and more than 100 other countries worldwide. PCDI provides an ideal educational alternative for millions of working adults, parents with children at home, professionals who travel, military employees, and others who can't fit a traditional classroom schedule into their busy lifestyles.

About TARGUSinfo

TARGUSinfo is the leading provider of On-Demand Data(SM) for Web-based marketers. Its unique identification, verification and location services enable retailers, call-center operators, telecommunications providers, and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit www.TARGUSinfo.com or call 800.6.TARGUS (800.682.7487).

Source: TARGUSinfo

Web site: http://www.targusinfo.com/

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