Sybase 365 Integrates blueapple.mobi Enhancing mFolio Application
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Partnership Provides Wireless Subscribers With Additional Multimedia Content, Including Pod Casts and Flash Video
ORLANDO, Fla., CTIA WIRELESS, March 26 -- Sybase 365(TM), a subsidiary of Sybase, Inc. (NYSE:SY), the global leader in the delivery and settlement of messaging interoperability as well as the management and distribution of mobile content, today announced a partnership with blueapple.mobi to provide Internet-based multimedia -- including podcasts, Flash video and audio -- to users of Sybase 365's mFolio(TM) on mobile handsets.
blueapple.mobi enables streaming of rich multimedia content from popular Internet sites to mobile handsets in real-time. Carriers and media portals do not need to format content and reconfigure handsets, which means rollout to wireless customers is quick and easy. Through the integration of blueapple.mobi into mFolio, users will be able to locate and consume exactly the content they want at anytime and from anywhere, simply by clicking on a link.
"mFolio and blueapple.mobi together are a powerful combination," said Zhingang Chen, CEO of blueapple.mobi. "Carriers can now tap the Internet providing their users with the content they want in real time."
"Sybase 365 understands the importance mobile users place on a personalized and comprehensive mobile Web experience," said Marty Beard, president of Sybase 365. "The integration of blueapple.mobi's streaming media technology into our mFolio service will offer them even more Web content choices for a complete mobile Internet package."
mFolio is an advanced mobile browsing technology that delivers device- optimized mobile Web and syndicated content experience to an operator's end- user. Today, by using RSS, Virgin Mobile customers can receive continually updated content and articles from their favorite Web pages, and receive a quick glance at what has changed. Content is then delivered to the customer's phone, providing a unique, mobile Web experience.
For more information visit Sybase 365 at CTIA Wireless booth #1724
About blueapple.mobi
blueapple.mobi allows users to easily search for and view Internet-based audio, video and still photos. Partners can use blueapple.mobi to give users personalized access to video and audio from popular Internet sites through a turnkey portal or embedded in an existing site through the blueapple.mobi rich media search API. blueapple.mobi is also available as a white label service. Please see us at CTIA Wireless booth 463-DD or email info@blueapple.mobi for more information.
About Sybase 365
Sybase 365 is a new subsidiary of Sybase, Inc. (NYSE:SY), following the acquisition of Mobile 365. Sybase 365 leads the world in the global delivery and settlement of mobile messaging interoperability, and the management and distribution of mobile content. Processing more than five billion messages per month, Sybase 365 reaches more than 700 mobile operators around the world. http://www.sybase.com/365/
Source: Sybase, Inc.
CONTACT:
Carmel Coscia,
Sybase 365,
+33 6 87 21 71 77,
carmel.coscia@sybase.com
Lisa Kennedy,
Citigate Cunningham,
+1-415-618-8726,
lkennedy@citigatecunningham.com, for Sybase
Web site: http://www.sybase.com/
