SonocoTakes a Retail Approach to Promote Sonotube® Concrete Forms
Hartsville, S.C. - Sonoco (NYSE: SON), the market and technology leader in the design and manufacture of
concrete column forms, today announced the launch of a unique retail point-of-purchase (P-O-P) display for
the Company's Sonotube® concrete forms. Nearly 300 of the new high-impact displays will soon be placed in
concrete specialty distributor locations across the United States.
Developed to increase residential and commercial contractors' awareness of Sonoco's complete line of labor-
saving Sonotube concrete forming products, the displays permit contractors to see and touch each of these
innovative concrete forms systems-the Sonotube round, Sonotube Finish Free®, Sonotube square, Sonotube
Commercial® and Sonotube TubeBase® forms.
The displays feature textured vac-form 3-D column simulations, sectioned product samples and a raised letter
logo panel on a 28-inch tube base and support tube. The 3-D simulations show contractors what finished columns will look like before they buy or pour anything. The displays also are designed so that the riser can be
easily hung on walls for distributors that may not have the floor space for the entire unit.
"Most contractors are familiar with Sonotube forms with RainGuard(TM) technology, but our new P-O-P
displays will introduce them to all of our newest innovations in the Sonotube family," said John Colyer,
division vice president, Industrial Products North America. "With many of our distributors moving toward a
more retail sales environment, the informative displays help distributors boost sales by better educating their
customers, and their sales staffs, on the entire product line available as a distributor of Sonotube brand forms.
The displays were designed and manufactured by Sonoco CorrFlex, the Company's P-O-P display business
unit, and fulfilled at Sonoco's Packaging Services center in Rural Hall, N.C.
About Sonoco
Sonoco (NYSE: SON), founded in 1899, is a global manufacturer of industrial and consumer products and
provider of packaging services, with approximately 330 operations in 35 countries serving customers in some
86 nations. For more information about the Company, visit sonoco.com.
