Sonic Foundry Partners with InfoComm International to Webcast 'AV Technology Today Conference' and Regional Roundtable


Webcasting event via Mediasite gives regional event broad exposure

MADISON, Wis., March 23, 2011 - Sonic Foundry, Inc. (Nasdaq: SOFO), the recognized market leader for rich media webcasting, lecture capture and knowledge management, today announced the company's Mediasite platform will be used to webcast sessions at the InfoComm AV Technology Today Conference, held this week in Atlanta, Georgia. This is the first of three regional conferences this year that will be webcast by Sonic Foundry.

The two-day program begins with the Regional Roundtable, which provides an opportunity for InfoComm members to meet other AV professionals and learn more about industry opportunities, challenges and trends while facilitating peer networking. Manufacturer's Training sessions are scheduled including "Sonic Foundry: Mediasite Your Classroom," presented by Tom Irons, director of sales engineering for Sonic Foundry.

Sessions of the AV Technology Today Conference will be streamed and available for on-demand public viewing after the conference at sofo.com/5ec86. The on-site and on-demand audiences will have access to the full conference.

"InfoComm thanks Sonic Foundry for its support of AV Technology Today," said Duffy Wilbert, CTS, CAE, senior vice president, membership programs, InfoComm International. "Recording these sessions will allow this event to inform the public long after the event is over."

The conference will be webcast and hosted via the patented Mediasite webcasting and content management system, which quickly and cost-effectively automates the capture, management, delivery and search of rich media presentations that combine video and accompanying graphics for live or on-demand viewing.

About InfoComm International

InfoComm International is the leading nonprofit association serving the professional AV communications industry worldwide. Founded in 1939, the association offers industry expertise and market research serving press and others seeking information about the industry.

About Sonic Foundry®, Inc.

Sonic Foundry (NASDAQ: SOFO, www.sonicfoundry.com) is the global leader for rich media webcasting and knowledge management, providing enterprise communication solutions for education, business and government. Powered by Mediasite, the patented webcasting platform which automates the capture, management, delivery and search of lectures, online training and briefings, Sonic Foundry empowers people to transform the way they communicate. Through the Mediasite platform and its Event Services group, the company helps customers connect a dynamic, evolving world of shared knowledge and envisions a future where learners and workers around the globe use webcasting to bridge time and distance, accelerate research and improve performance. Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

SOURCE Sonic Foundry, Inc.

CONTACT: Tammy Kramer of Sonic Foundry, Inc., +1-608-237-8592, tammyk@sonicfoundry.com

Web Site: www.infocomm.org

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