SmartOps Announces Record Attendance at Forum 2009


Annual enterprise inventory optimization symposium attracts attendees from more than 50 marketleading companies

PITTSBURGH, October 8, 2009 - Forum 2009, an annual supply chain symposium, lived up to this year's theme, "Outperform," for host SmartOps Corporation, the market leader in Enterprise Inventory Optimization (EIO). The event attracted 73 percent more attendees than in 2008, with representatives from more than 50 companies gathering at the Four Seasons in Chicago on September 29 to hear informative presentations from SmartOps, Celestica, Wyeth Consumer Healthcare and Geoff Colvin, FORTUNE senior editor. Attendees from some of the world's leading life science, consumer goods, manufacturing, retailing and distribution companies gained valuable insight into how to outperform their peers in today's economy.

Highlights of the forum included "Managing Inventory Across Integrated Supply Chains," a presentation from Harvinder Sembhi, chief procurement officer of Celestica, who described how his company leverages SmartOps solutions to solve the daunting challenge of managing multiple, distinct supply chains for a diverse customer base. In "Improving Customer Service with the Right Mix," Jerry Saltzman, Wyeth Consumer Healthcare's senior director, supply chain operations, explored the ways in which SmartOps EIO sharpens supply chain visibility to balance inventories, provide structure to the planning process and improve customer service levels. The keynote speaker, FORTUNE's Geoff Colvin, a best-selling author, shared with the audience his thoughts on preparing for the eventual economic upturn by focusing on lessons such as managing to value, being responsive to clients and "leading from the front."

As always, Forum 2009 provided unique networking opportunities, including the chance to watch the Chicago Cubs take on the Pittsburgh Pirates from Wrigley Field's fabled rooftop seats.

"The exceptional turnout for this year's Forum demonstrates the critical role that supply chain management plays in an organization's overall success, along with a clear understanding of the value that our solutions bring to the process," said SmartOps CEO Sridhar Tayur. "In an economic climate that forced other software companies to cancel events, attendance at Forum was not only strong, but represents an unprecedented success for us. Relevant presentations from SmartOps' executives, our customers and Geoff Colvin gave attendees relevant, actionable information. And the opportunity to watch the Cubs and Pirates in action from one of the best vantage points in sports was an added bonus."

For those unable to attend the event, Forum content will be available on the SmartOps web site at www.smartops.com.

About SmartOps

SmartOps, the market leader in enterprise-class supply chain optimization solutions enables companies to manage the uncertainty of complex, multi-stage supply chains to achieve rapid return on investment and longterm, sustainable value. Deploying SmartOps' solutions has dramatically improved supply chain performance at Fortune 1000 and Global 2000 companies in discrete manufacturing, consumer durables and packaged goods, technology, pharmaceutical manufacturing, distribution, and retail industries. Contact SmartOps at 412-231-0115 or visit us at www.smartops.com for more information.

MEDIA CONTACT:
Guy Courtin
Director, Marketing
SmartOps Corporation
412-231-0115 ext. 311
gcourtin@smartops.com

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