SLi Apppoints Two New Manufacturer's Representative Partners
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MULLINS, SC, February 15, 2006 - SLi Lighting recently announced the appointment of Cascade Electrical Agents, Inc. (CEA) as its manufacturer's representative for Washington, Alaska and Northern Idaho, and Agents Midwest Ltd as its manufacturer's representative for the Chicago area and Northern Illinois.
"Cascade Electrical Agents, Inc. and Agents Midwest Ltd are great additions to the SLi team," said Flemming Jensen, Vice President of Commercial and Industrial Sales, of SLi Lighting. "They each possess a solid business ethic and are well-known in the industry for their knowledge and professionalism. We are very excited to be working with them."
Cascade Electrical Agents, Inc. was formed in August 1986 and serves the need in the Pacific Northwest for a professional agency with a focused, creative and aggressive sales staff that takes a long-term approach to business. They strongly believe that the key to their success is to build strong relationships between the manufacturers they represent, the customers they sell to and themselves.
Agents Midwest Ltd was founded in September 1990 to serve the Midwest electrical distribution market. The agency's three principals have a strong background in manufacturing, distribution, contracting and representation. Setting goals with the manufacturers and the distributor partners each year, the agency team strives to overachieve so all the objectives can be met.
"The partnerships between SLi Lighting, Cascade Electrical Agents, Inc. and Agents Midwest Ltd. are part of SLi Lighting's effort to expand and enhance its existing rep network in order to best support the increased demand and growth opportunities that the company is currently experiencing," explained Jensen. The partnerships began in the fourth quarter of 2005, and, in the case of Cascade Electrical Agents, include full warehousing responsibilities. They will be stocking a full complement of all SLi lamps at their warehouse in Renton, WA.
About SLi Lighting
SLi Lighting (www.sli-lighting-usa.com) is owned by SLI Holdings International LLC, and is a global supplier of lighting products with operations in Europe, North America, Central and South America, and Asia. SLi designs, manufactures and markets a diverse range of lamps and lighting fixtures for architectural, industrial, commercial, residential and outdoor applications. As one of the world's largest manufacturers of lamps, SLi offers a wide range of incandescent, halogen, fluorescent, specialty and high-intensity discharge products, as well as silicone and Teflon coating services in Mullins, SC. SLi's goal is to provide customers with world-class products, service and support in the North American lighting industry. SLi Lighting is located at 122 East Laurel Street, Mullins, SC 29574. For further information, contact Marianne McCrackin at 800-922-6693, x3061 or email: marketinginfo@sliusd.com
About Cascade Electrical Agents, Inc.: Cascade Electrical Agents, Inc. is a manufacturers' representative company serving the electrical industry in Washington, Oregon, Idaho, Alaska, and Montana. Their corporate headquarters is located in Redmond, Washington with an additional office in Portland, Oregon. Founded in August 1986, CEA serves the need in the Pacific Northwest for a professional agency with a focused, creative and aggressive sales staff that takes a long-term relationship approach to business. They strongly believe that the key to our success is in working closely with our manufacturers and distributors to bring quality products and solutions to the user community and to serve them through their distributor partners. In the course of the past eighteen years their efforts have been well rewarded. They represent some of the best manufacturers, are well thought of in the electrical industry and have an excellent team of sales professionals. Their reputation is one of consistency, professionalism, and they are solutions oriented. From the beginning they have sought to represent the best manufacturers possible and continue to seek out complementary lines for their customers needs. CEA is located at 15257 NE 9th St., Redmond, WA 98052. For more information please visit the company's web site www.ceagents.com or call Rick Carroll, President, at (425) 558-0808, or fax (425) 558-0707.
About Agents Midwest, Ltd.: Agents Midwest Ltd. opened its doors for business September 1, 1990 ready to serve the Midwest electrical distribution market. Having three principals with background in manufacturing, distribution, contracting and representation, putting together a marketing plan that included hard work, hiring good people, and dedication to the territory, this agency has made its mark. Setting goals with the manufacturer and the distributor partner each year, the agency team strives to overachieve for the objectives to be met. Agents Midwest has been awarded recognition from each line annually including "Rep of the Year" from Southwire, Electri-Flex and Regal Our entire team is dedicated to service and it shows daily as we eagerly attempt to fulfill each customer needs of quotation, order expediting and shipping. Our 25,000 square foot facility in Wood Dale, IL handles material efficiently throughout the Midwest. Agents Midwest is located at 775 Mittel Drive Wood Dale, IL 60191. For more information please visit their web site at www.agentsmidwest.com or call Richard Pernai, Vice President, at (630) 616-8900, or fax (630) 616-8909.
