Six Chinese TV OEMs to Ship LCD TVs Powered by Trident SVP(TM) WX

SANTA CLARA, Calif., April 23 -- Trident Microsystems, Inc. (NASDAQ:TRID), a world-wide leader in developing advanced digital TV technology for the consumer digital video marketplace, today announced that six leading Chinese TV OEMs -- Changhong, Haier, HiSense, Konka, Skyworth, and Xoceco -- have begun production of new models with Trident's SVP(TM) WX ten-bit video processor featuring the Trident Natural Motion Controller (TNMC(TM)) with integrated motion estimation and motion compensation (ME/MC) technology. Most of these OEMs plan to have the new models available for the China market during the upcoming May 1st holiday week.

"We are very excited about the adoption by leading Chinese LCD TV OEMs of our SVP(TM) WX processor featuring TNMC(TM) ME/MC technology and the recognition that it delivers exceptional picture quality," said Dr. J.H. Chang, Trident's President. "To our pleasant surprise, even in China's highly price competitive TV market, major Chinese TV manufacturers are embracing the importance of quality/feature differentiation in order to build up their brand name image. ME/MC technology removes the annoying motion judder which is present in all content, especially film. Being the first to integrate the ME/MC technology into our SVP product family, we have once again leap-frogged the market and enabled our customers to bring an entirely new level of picture quality to mainstream digital TVs."

The SVP(TM) WX features a complete set of integrated video processing functions to deliver exceptional video fidelity and system functionality, including:
o Trident Natural Motion Controller (TNMC(TM)). Motion estimation and
motion compensation to remove motion judder from film and video
o Up to twelve-bit display control to support the most sophisticated
flat-panel displays.
o Triple ten-bit ADC to dramatically reduce visible video signal
conversion artifacts.
o 7th generation ten-bit 3D color decoder to eliminate annoying "false
color" artifacts and improve overall contrast.
o 7th generation ten-bit, dual-channel scaler to ensure crisp images
regardless of the display resolution.
o 7th generation ten-bit programmable color processor with skin-color
correction and white-balance control to offer vivid, bright colors.
o 7th generation horizontal and vertical sharpness controls that set a
new level in sharpness for advanced TVs.
o Advanced, content-adaptive 3D noise reduction to dramatically reduce
the popping and crackling that is especially prevalent on today's LCD
o MPEG block noise reduction and MPEG mosquito noise reduction.
o Programmable LCD overdrive to eliminate the blurring of fast-moving
objects that is common to many LCD displays.
o Full-screen, 32-bit, bit-mapped OSD, powered by a high-performance 2D
graphics accelerator to enable beautiful, intuitive, Windows-based
user interfaces that enhance the functionality of advanced TVs.

About Trident Microsystems, Inc.

Trident Microsystems, Inc., with headquarters in Santa Clara, California, designs, develops and markets digital media for the masses in the form of integrated circuits (ICs) for CRT TV, LCD TV, PDP TV, HDTV, and digital set-top boxes. Trident's products are sold to a network of OEMs, original design manufacturers and system integrators worldwide. For further information about Trident and its products, please consult the company's web site:

FCMN Contact:

Source: Trident Microsystems, Inc.

CONTACT: Press, Peter Wicher, +1-408-764-8808,, or Technical Support,, all of Trident Microsystems, Inc.

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