Silicon Image Expands HDMI(TM) and Simplay HD(TM) Testing in China
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BEIJING and SUNNYVALE, Calif., July 20 /PRNewswire-FirstCall/ -- Silicon Image, Inc. (NASDAQ:SIMG), a leader in semiconductors for the secure storage, distribution and presentation of high-definition content, today announced the official opening of China's second High-Definition Multimedia Interface(TM) (HDMI(TM)) Authorized Testing Center (ATC) in Shanghai, and announced plans to open China's third HDMI ATC at a location to be determined. These centers will complement existing test centers in Sunnyvale, California and in Shenzhen, China. In addition, Silicon Image plans to open additional testing centers in Europe and Taiwan.
Both new HDMI ATCs will be co-located with Simplay HD(TM) Testing Centers. The Simplay HD(TM) Testing Program consists of branding, compatibility testing, and education for consumers to provide them with a consistent "plug and play" user experience and to maximize their access to premium high-definition content.
The new testing centers, adding to the existing HDMI and Simplay HD facilities in Shenzhen, will make it easier and faster for Chinese consumer electronics manufacturers to bring HDMI products to market, whether for domestic sale or export. HDMI adoption is growing rapidly in China. There are currently 82 HDMI adopters in China, up from 10 at the start of 2005. More information on the Shanghai testing center may be found at shanghai.hdmi-atc.com .
The expanded testing capability is one of three major announcements made today by Silicon Image, the China Video Industry Association (CVIA) and Silicon Image's wholly-owned subsidiary, HDMI Licensing, LLC. (Please see the press releases entitled "China Video Industry Association Agrees to Promote and Support HDMI, Will Develop HDMI Technology With Silicon Image" and "HDMI Annual Fee Reduced," also released today.) As part of their agreement, Silicon Image and CVIA will cooperate in establishing testing and interoperability certification labs in China.
HDMI ATCs test for compliance with the HDMI specification. The Simplay HD Testing Program provides a broader suite of testing services for HDMI products, including enhanced testing of content protection technology and interoperability, as well as testing for compatibility with a suite of other devices that have passed the Simplay HD Testing Program. Products that have demonstrated adherence to the Simplay HD(TM) Test Specification in testing by Silicon Image's wholly-owned subsidiary, Simplay Labs, LLC, can be identified with the Simplay HDTM logo and are listed on the Simplay HD website ( www.simplayhd.com ).
"As Chinese consumer electronics manufacturers rapidly increase their production of HDMI devices, they need convenient access to compatibility testing facilities to ensure the best possible experience for their end users," said Steve Tirado, president and CEO of Silicon Image. "Our expanded HDMI testing capabilities in China, including the new Simplay HD Testing facility in Shanghai, will help Chinese manufacturers ensure their products are plug-and-play compatible with other high-definition devices worldwide."
About Silicon Image, Inc.
Headquartered in Sunnyvale, Calif., Silicon Image, Inc. is a leader in driving the architecture and semiconductor implementations for the secure storage, distribution and presentation of high-definition content in the consumer electronics and personal computing markets. Silicon Image creates and drives industry standards for digital content delivery such as DVI, HDMI(TM) and UDI, leveraging partnerships with global leaders in the consumer electronics and personal computing markets to meet the growing digital content needs of consumers worldwide. The Simplay HD(TM) Testing Program, administered by Silicon Image's wholly-owned subsidiary, Simplay Labs, LLC, provides compatibility testing for high definition consumer electronics devices such as HDTVs, set-top boxes, audio/video receivers and DVD players, helping manufacturers to achieve compatibility and deliver the highest-quality HDTV experience to consumers. Silicon Image is also one of the top ten semiconductor IP licensing vendors in the world. For more information, please visit www.siliconimage.com .
About China Video Industry Association
China Video Industry Association (CVIA) is China's industry association for manufacturers of digital television, digital movie/broadcasting, high definition optical disc, set-top box and information technology equipment and components. Based in Beijing, CVIA is focused on promoting China's digital consumer electronics industry.
About Simplay Labs, LLC
Simplay Labs, LLC, a wholly-owned subsidiary of Silicon Image, Inc. based in Sunnyvale, Calif., is the administrator of the Simplay HD(TM) Testing Program. The Simplay HD Testing Program is comprised of leading consumer electronics manufacturers and technology providers focused on delivering fully compatible products for consumers. As a result, consumers making home theater component purchases can be confident that Simplay HD verified systems are compatible and ready to receive and play premium digital content, regardless of manufacturer.
Source: Silicon Image, Inc.
CONTACT: media, Kasey Holman, Media Relations, +1-408-616-4192, or kasey.holman@siliconimage.com, or investors, Robert Freeman, Chief Financial Officer, +1-408-616-1571, or Robert.Freeman@siliconimage.com, both of Silicon Image, Inc.
Web site: www.siliconimage.com/
