Siemens Launches Urban Data Visualization of Berlin at Mercedes Benz Fashion Week
- Siemens FABRIC combines design and data to tell a fascinating story about Berlin
- Kiani Del Valle has implemented a design by Vladimir Karaleev to create a 360-degree audiovisual experience dome
- Siemens also to launch “The Berlin soundtrack” produced by musician and composer Andrew Claristidge (Acid Washed) and available on SoundCloud
On July 2, Siemens will launch an extraordinary data visualization project called Siemens FABRIC at the Mercedes Benz Fashion Week in Berlin, demonstrating the crucial role that data is playing in the transformation of today’s global urban centers into the smart cities of the future.
The power of technology has been combined with fashion to produce a thought-provoking project that demonstrates how data can transform cities worldwide. Technology leader Siemens used data from the city of Berlin and wove it into unique fabrics that tell the story of its home district of Siemensstadt in the city’s Spandau district. Vladimir Karaleev, an iconic young Berlin fashion designer, then used the fabrics to a create one-of-kind outfits featuring the vast amounts of data extracted from the city of Berlin. The designer’s garments outline a variety of patterns in Spandau – ranging from power grids, manufacturing and transport to areas of connectivity.
Further information on Siemensstadt: http://www.siemens.com/siemensstadt
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E-mail: yashar.azad@siemens.com
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Siemens AG (Berlin and Munich) is a global technology powerhouse that has stood for engineering excellence, innovation, quality, reliability and internationality for more than 170 years. The company is active around the globe, focusing on the areas of power generation and distribution, intelligent infrastructure for buildings and distributed energy systems, and automation and digitalization in the process and manufacturing industries. Through the separately managed company Siemens Mobility, a leading supplier of smart mobility solutions for rail and road transport, Siemens is shaping the world market for passenger and freight services. Due to its majority stakes in the publicly listed companies Siemens Healthineers AG and Siemens Gamesa Renewable Energy, Siemens is also a world-leading supplier of medical technology and digital healthcare services as well as environmentally friendly solutions for onshore and offshore wind power generation. In fiscal 2018, which ended on September 30, 2018, Siemens generated revenue of €83.0 billion and net income of €6.1 billion. At the end of September 2018, the company had around 379,000 employees worldwide. Further information is available on the Internet at www.siemens.com.
