Shell Initiates Market Tests of Shell Nitrogen Enriched Diesel
New Branded Diesel Helps Protect Engines, Can Reduce Fuel Consumption in Heavy Duty Fleets
HOUSTON, Jan. 31, 2011 - Shell Oil Products US today announced a test of Shell Nitrogen Enriched Diesel, extending the company's exclusive "Nitrogen Enriched" advanced cleaning system to diesel. The fuel has been proven to reduce fuel consumption in an extensive test of heavy-duty vehicles and will be available on a trial basis starting January 31, 2011. It will be offered to both commercial as well as retail customers at select points of sale in the Nashville, TN, Baltimore, MD, and Richmond, Norfolk and Virginia Beach, VA areas. Shell Nitrogen Enriched Diesel will only be available to commercial customers in the Atlanta, GA area.
Shell Nitrogen Enriched Diesel is an ultra low sulfur diesel fuel (ULSD) with an exclusive advanced cleaning system that helps protect your diesel engine against performance robbing gunk build-up on fuel injectors with continual use. Gunk build-up can impair optimal fuel flow and can result in increased fuel consumption and associated CO2 emissions.
Shell Nitrogen Enriched Diesel also helps protect investments in both heavy duty commercial and personal light duty vehicles - cars and pickup trucks - alike by guarding against corrosion. Like the Shell-branded ULSD in the market today, Shell Nitrogen Enriched Diesel contains lubricity agents to help prevent fuel pump and injector wear and damage. Anti-gel agents for colder winter climates will also be available where needed.
Additionally, extensive heavy-duty truck fleet trials of Shell Nitrogen Enriched Diesel demonstrated a 4.8% reduction in fuel consumption in more severe stop-and-go city service and a 1.3% reduction in fuel consumption in less severe long-haul highway service as compared to regular ULSD.
According to Jim Macias, a senior fuels technology manager for Shell, "We are very excited about this latest opportunity to test an advanced ultra low sulfur diesel fuel. It is well-suited for the evolving cleaner-burning diesel fuel market demand because Shell Nitrogen Enriched Diesel is designed for use in both traditional as well as new ultra-clean diesel engines with advanced emission controls. Additionally, the exclusive 'Nitrogen Enriched' advanced cleaning system is also fully compatible with biodiesel blends, which positions Shell to supply a high-quality product to help fill the growing demand for renewable fuels."
Motorists will soon notice signage and point-of-purchase materials at stations participating in the Shell Nitrogen Enriched Diesel test. Additionally, Shell Customer Care is available at 1-(888) 467-4355 to provide motorists with a list of participating sites. Commercial customers in these areas that are not currently participating may contact the Shell Business Solutions Center at 1-866-447-4355 to express interest.
Shell Nitrogen Enriched Diesel is the latest example of the company's ongoing commitment to offer reliable supply of high quality fuels at competitive prices to business and retail consumers. The fuel portfolio is supported by a robust Shell family of business and consumer cards that addresses the diverse financial needs of today's commercial fleet owners and motorists with a range of payment options designed to help get the most out of every drop of gasoline.
Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,100 branded gasoline stations in the Western United States. Shell Oil Company is an affiliate of the Shell Group [(NYSE: RDS.A) and (NYSE: RDS.B)].
Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 100 countries with businesses including oil and gas exploration and production; production and marketing of Liquefied Natural Gas and Gas to Liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects including wind and solar power. For further information, visit www.shell.com
SOURCE Shell Oil Products US
CONTACT:
Shell Oil Products US Shell Media Line,
+1-713-241-4544
Web Site: www.shell.com
