Association News

Sensor Technology Innovation to feature at 2015 International CES.

Press Release Summary:

Aug 06, 2014 - Consumer Electronics Association (CEA)® announced Sensors Marketplace – showcase of latest innovations in gesture and motion technology – will be presented by MEMs Industry Group at 2015 International CES®, which will take place January 6–9, 2015 in Las Vegas, NV. Sensors Marketplace will showcase innovation in motion technology field, including MEMS; highlight gesture and motion recognition technology and applications; as well as contribute to overall story of IoT ecosystem.

Consumer Electronics Association - Arlington, VA

Original Press Release

2015 International CES to Feature Latest Innovations in Sensor Technology

Press release date: Jul 31, 2014

CEA to partner with MEMS Industry Group to introduce new gesture and motion technology focused marketplace

Arlington, Va. – The Consumer Electronics Association (CEA)® today announced the Sensors Marketplace, presented by the MEMs Industry Group, a showcase of the latest innovations in gesture and motion technology, at the 2015 International CES®. Owned and produced by CEA, the International CES is the world’s gathering place for all who thrive on the business of consumer technologies. The 2015 CES is scheduled to run January 6-9, 2015, in Las Vegas, Nevada.

The Sensors Marketplace will showcase leading innovation in the motion technology field, including MEMS, the smallest motion-sensing devices. The area will highlight gesture and motion recognition technology, and applications in automotive, aerospace, medicine, robotics and more, that will demonstrate how sensors enhance the technology experience and the world around us. It will also contribute to the overall story of the Internet of Things (IoT) ecosystem at the 2015 CES. The Sensors Marketplace will be located at CES Tech West within the Sands Expo, and sensor technology will also be highlighted across the 2015 CES show floor within various Marketplaces, including Fitness & Technology, Health & Wellness, Smart Home and Wearables.

“Sensors are playing an increasingly important role in consumer electronics, as evidenced by the growing number of products containing the technology – from smartphones and fitness trackers to clothing, toys and even cars,” said Karen Chupka, senior vice president, International CES and corporate business strategy, CEA. “We’re excited to bring this experience to 2015 CES attendees, to showcase how integral  motion and gesture recognition technologies are as they provide crucial real-time data and increased personalization that is improving the way we live, work and play.”

Sensor technology exhibits at the 2015 CES are expected to span 2,500 net square feet of space in the heart CES Tech West, which includes the Sands Expo (Sands), The Venetian, The Palazzo, Wynn Las Vegas and Encore at Wynn (Wynn/Encore). Major sensor and gesture recognition exhibitors include: Hillcrest Laboratories, InvenSense, Inc., MEMS Industry Group, SoftKinetic and Tobii Technology AB.

CES Tech West will also be home to other major destination areas including the newest innovations in lifestyle technologies, including sports, fitness and health tech, 3D printing, smart home, startups and other high-growth technologies.

The 2015 CES will feature more than 3,500 exhibitors unveiling the latest consumer technology products and services across the entire ecosystem of consumer technologies. Companies interested in exhibiting in the Sensors Marketplace should contact Tira Baror at

Registration for the 2015 CES is open. For more information on the 2015 CES, visit

Note to Editors:  The official name of the global technology event is “International CES®.”  Subsequent references to the event can be shortened to “CES.”

About CES:
The International CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Electronics Association (CEA), the technology trade association representing the $211 billion U.S. consumer electronics industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed. Follow CES online at and through social media: Image removed by sender. CEA Social Media.


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