Selerant's Global Market is a Small World After All; Selerant Launches Its Synergy Series on the Web for Process Industries


NEW YORK, Feb. 14 /PRNewswire/ -- Selerant ( www.selerant.com/ ) announces the broadcast of its Synergy Series in a webinar format for process industries. The successful series has educated many corporate leaders at its past symposiums in the United States and Europe. The move to the webcast format enables a broader reach, connecting industry leaders around the country and across the world.

This outreach mimics the trends in the process industry itself as the marketplace expands around the world. The expansion not only generates greater competition, but an increased necessity to tightly control every phase of product development from the essential concept to regional manufacturing plants to packaging and regulatory compliance. Beyond each phase, each detail must be visible throughout development to allow companies to comply with global regulations.

"Process industries no longer develop products solely for one specific region, but for markets around the world. This expansion demands new emphasis on compliance issues for a global marketplace," Jacopo Colombo, CTO of Selerant, states. "You simply cannot overestimate the necessity of managing not only the creative side of product development, but the corresponding compliance with regulatory issues. A single allergen can have a drastic domino effect on the product line as well as the entire corporation."

Selerant's understanding generates from its beginning in 1990 as a regulatory solution provider. After creating a loyal following, Selerant acted on the requests of its customers to extend the solution from strictly regulatory analysis to encompass the creative formula development phases. It not only incorporated the development phases, but best of breed methodology to create a PLM solution with an integrated approach to regulatory, formula creation, and team collaboration.

This comprehensive approach to its solution could be clearly seen in Selerant's outreach to the manufacturing community, featuring renowned research analyst groups during its past Synergy Symposium series. It continues with the new webinar format, enabling more attendees to participate as Selerant features analyst insight from AMR Research. A central focus will be how PLM can help ensure compliance for the new regulations facing the process industries.

"New industry product regulations will demand greater rigor in compliance, while competitive demands will force unique partnerships to capitalize upon external design competencies from the supply chain," says Mike Burkett, Vice President of AMR Research, and keynote speaker at the webinar. Burkett continues to point out the urgency of compliance issues in the marketplace as the New Year "brings into effect new Food and Drug Administration (FDA) requirements to add specific allergens and transfats to product labels. The need to link global label requirements to product ingredients is greater than ever."

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The webinar will specifically address these key process industry issues as well as answer the following questions:

o What is PLM and how does it apply to process industries?
o How can PLM progress a concept from initial idea to final introduction to market?
o How can you ensure regulatory compliance in markets around the world?
o What do you need to know before you implement a PLM solution?

"Our customers consistently tell us that competition is growing fiercer ... and more global," Colombo continues, "The marketplace surely bares that out. This series will equip leaders within the process industry with both the understanding and the tools needed to realistically provide them a definitive advantage in an increasingly smaller world."

The webinar series will be conducted via Microsoft's Live Meeting on:

o Wednesday, March 8, 2006 11:00 AM - 12:00 Noon EST
How PLM Drives Innovation in Process Industries

o Wednesday, March 22, 2006 11:00 AM - 12:00 Noon EST
Defining and Designing Your PLM Solution

Attendees can register for the series on Selerant's website at http://selerant.com/synergy.php

About Selerant
Founded in 1990, Selerant Corporation focuses solely on formula-based product development software to expedite time to market, ensure quality and regulatory compliance, improve product quality, and build lasting relationships with their customers. Earning the prestigious ISO-9001: 2000 certification for best practices, as well as successfully achieving FDA 21CFR PART II compliance implementation, Selerant provides exceptional service and solutions for over 500 companies and global mid-sized organizations. With a global presence and over 300 cumulative years of experience, Selerant offers unique expertise to serve leaders in process manufacturing industries, including: Food, Beverage, Flavor, Chemicals, Paint, Ink, Fragrance, Household Goods, Pharmaceuticals, and Cosmetics.

Learn more at www.selerant.com/

Contacts:
Michelle Duerst
Selerant
718-260-8037, ext. 13

Source: Selerant Corporation

CONTACT: Michelle Duerst, Selerant Corporation, +1-718-260-8037, ext. 13, or michelle.duerst@selerant.com

Web site: www.selerant.com/
http://selerant.com/synergy.php

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