SDL Expands Alliance Partner Network and Enhances SDL Tridion Certification Program

Global engagement management solutions provider leverages relationships with leading digital agencies and software integrators through programs aimed at business growth

NEW YORK and AMSTERDAM, Dec. 7, 2010 - SDL (LSE: SDL), the leading provider of Global Information Management solutions, today announced an expansion of its SDL Tridion® Certification Program and Alliance Partner Network. SDL's deep partnerships with digital agencies and software integrators are key to the company's continuing success. The partnerships focus on enhancing the delivery of online content to global markets, together with the ability to optimize communications and enhance engagement over the online channel.

"We enjoy very strong alliances with industry-leading digital agencies and software integrators," said Jan Jaap Kolleman, CEO of SDL's Web Content Management Solutions division. "As part of our commitment to our customers, we continue working with our partners through our certification program, which is seeing exponential growth in membership."

Alliance Network Particulars

SDL Alliance Partners like SapientNitroSM, Siteworx, Roundarch and Razorfish(TM) deliver marketing solutions that both increase customers' brand reach in anywhere, anytime mobile engagements and enable global organizations to manage all online branding efforts worldwide. There are three categories of partners within the SDL ecosystem: Global Alliance Partners; Business Alliance Partners; and Solution Delivery Partners. The full list of network partners is included on the SDL web site.

"As an SDL Alliance Partner, we chose to build our IONOS(TM) multichannel airport communications and marketing platform with SDL Tridion at the core to leverage its leading architecture, workflow and security model," said Ryan Scott, director at SapientNitro, part of Sapient®, the largest independent interactive marketing services firm in the world. "So far we've had several dozen people go through the SDL Tridion Certification Program, and we plan on sending more. We've already experienced the benefits of being an SDL Alliance Partner and anticipate expanding the number of SDL-certified professionals."

The Value of the SDL Tridion Certification Program

The SDL Tridion Certification Program is focused on providing ongoing education and informational support to technical, business and infrastructure professionals and architects working with SDL's award-winning platform. This program continuously enhances the value and quality of services delivered to SDL's customers, consultant community, IT professionals and developers. It offers three different areas of specialization: Technical certification (separated into Developer and Architect levels); Functional certification; and Infrastructure certification. Achieving SDL Tridion Certification grants access to the SDL Tridion World site, which provides a vast array of best practices, technical knowledge and tools to empower SDL Tridion experts worldwide.

"SDL's product offering provides Roundarch with power tools. The SDL Tridion architecture lends itself to the development of interactive user experiences supported by RIA technology such as Adobe® Flex® and AJAX," said David Simbandumwe, engagement director at Roundarch. "The SDL Tridion stack is also an excellent complement to our SEO / SEM practice. Its flexibility allows us to effectively implement SEO/SEM strategies across a broad range of clients, from Fortune 100 companies to growth enterprises."

About SDL

SDL is the leader in Global Information Management solutions. SDL's solutions increase business agility to enterprises by accelerating the delivery of high-quality multilingual content to global markets. The company's integrated Web Content Management, eCommerce, Structured Content and Language Technologies, combined with its Language Services drive down the cost of content creation, management, translation and publishing. SDL solutions increase conversion ratios and customer satisfaction through targeted information that reaches multiple audiences around the world through different channels.

Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP, Sony. SDL has over 1500 enterprise customers, has deployed over 170,000 software licenses and provides access to on-demand portals for 10 million customers per month. It has a global infrastructure of more than 60 offices in 35 countries. For more information, visit

About SDL Web Content Management Solutions

SDL's Web Content Management Solutions division delivers the leading enterprise class Web Content Management platform, SDL Tridion. SDL Tridion enables organizations to deliver a consistent, interactive and highly targeted customer experience, in multiple languages, across multiple Web sites and channels.


CONTACT: Lisa Hawes of Sterling Communications, +1-408-884-5155,, for SDL; or Robert Carroll of SDL Americas,, or Amy Hall of SDL Europe and Corporate Headquarters, +44 (0) 1628 410120,, or Richard Delanty of SDL Asia Pacific, +81 90 6695 5313,

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