Samsung Mobile Helps Harried Holiday Travelers Power Up


New Charging Stations Unveiled at John F. Kennedy International Airport

DALLAS and NEW YORK, Dec. 21-- Travelers flying into or out of John F. Kennedy International Airport in New York will be able to power up their mobile phones, laptops and other electronic devices at Samsung Mobile Charging Stations. This initiative, driven by The Port Authority of New York and New Jersey and JCDecaux NA, Inc. along with Samsung, will alleviate the increasing demand for electrical outlets as the airport prepares to handle millions of holiday travelers.

"Over the past decade, cell phones, laptops and other electronic devices have become a part of everyday life, especially when traveling," said Dale Sohn, President, Samsung Telecommunications America. "To celebrate Samsung Mobile's 10th anniversary in the U.S., we are providing the Samsung Mobile Charging Stations to travelers at JFK airport free of charge."

The Samsung Mobile Charging Stations, designed by JCDecaux, provide four outlets per station to allow travelers to charge up their electronic devices.

"JCDecaux designed and produced the concept of the Samsung Mobile Charging Stations which will provide a unique service to 42 million travelers annually at JFK, as well as valuable brand exposure for Samsung," said Jean-Luc Decaux, Co-CEO of JCDecaux NA, Inc.

The Samsung Mobile Charging Stations are open at no cost for the public to use. The stations initially will be located in Terminal 1 and 9; by the end of January a total of 50 Samsung Mobile Charging Stations will be available to travelers in every JFK passenger terminal.

About Samsung Telecommunications America
Samsung Telecommunications America, L.P., a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, see STA's website at www.samsungwireless.com/ .

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 90 offices in 51 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com/ .

About JCDecaux

o 2005 revenues: euro 1,745.2m

o JCDecaux is listed on the Eurolist of the Euronext Paris stock exchange, and is part of the Euronext 100 and FTSE4Good indices

o #1 worldwide in street furniture (318,000 advertising faces)

o #1 worldwide in airport advertising with 153 airports and more than
300 transport contracts in metros, buses, trains and tramways (207,000
advertising faces)

o #1 in Europe for billboards (190,000 advertising faces)

o #1 outdoor advertising company in China (79,000 advertising faces in
20 cities)

o 715,000 advertising faces in 45 countries

o Present in 3,400 cities with over 10,000 inhabitants

o 7,900 employees

CONTACT:
Kim Walton of MWW Group,
+1-972-231-2990,
or kwalton@mww.com ,
for Samsung Telecommunications America, L.P.;

or Agathe Albertini of JCDecaux NA, Inc., +33

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