Reuters Opens First Ever Virtual News Bureau in Online World - Second Life
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Reuters Enters One of the World's Largest Virtual Economies
NEW YORK-- Reuters (LSE:RTR) (NASDAQ:RTRSY), the global information company, is opening the world's first virtual news bureau in Second Life. Created by Linden Lab, Second Life is an online world inhabited by hundreds of thousands of users worldwide and is one of the world's most popular virtual economies. The opening of the bureau is part of Reuters strategy to embrace new digital platforms to deliver next generation news and information.
Tom Glocer, Chief Executive Officer, Reuters, said: "Reuters is all about innovation - new technologies, new audiences, and new ways of presenting the news. In Second Life, we're making Reuters part of a new generation. We're playing an active role in this community by bringing the outside world into Second Life and vice versa."
Reuters reporter Adam Pasick, who will be known as Adam Reuters in Second Life, will serve as virtual bureau chief. He said: "Like any reporter, I'll cover Second Life events as they happen, interview residents and uncover interesting stories. Reuters capability and experience in news and financial reporting will be valuable to the thousands of people who need to make decisions about how they run their businesses inside Second Life. Whatever the news, Reuters will be there."
Second Life residents will be able to keep up with the latest news by using a new feature dubbed the Reuters News Center, similar to a real world mobile device. Users will be able to carry this free Heads Up Display (HUD) carrying live Reuters feeds of real-life and Second Life news wherever they go in the virtual world.
In addition, residents will be able to visit the Reuters Atrium, a town hall community center, where they can meet to discuss events, see the latest images and videos of the day, or just chat with their friends. A button on their Reuters News Center will alert them to discussions and instantly teleport them to chat areas in the Reuters Atrium from wherever they are in Second Life.
The Reuters Atrium will open on Wednesday, October 18, 2006. To view all of Reuters Second Life news stories, visit secondlife.reuters.com
Second Life is a virtual 3D world where the best content is user-created - the houses, the furniture, the clothes that people wear, and more has been built by its 850,000 users. Once created, objects can be bought and sold using the Second Life virtual currency, known as Linden Dollars. These can be sold for real U.S. dollars, so that users can make real money from their Second Life activity. There are several thousand virtual retailers and real estate developers running real businesses, making real profits. Second Life is also a meeting place and a playground for artists and other creative people.
About Reuters:
Reuters is the world's largest international news and financial information source, reaching over 1 billion people a day. Known for its speed, accuracy and independence, Reuters content powers newsrooms and financial markets around the world. Reuters distributes its text, data, pictures and video to professionals and direct to consumers via online and digital services. Founded in 1851, Reuters Group has 15,300 employees in 89 countries and had annual revenues of £2.4 billion/$4.4 billion in 2005. For more information and the latest news, visit www.reuters.com
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Tel: +1 646 223 5223,
Mobile: +1 917 294 0329,
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Steve Clarke,
Tel: +44 207 542 6865,
Mobile: +44 7990 56 6865,
steve.clarke@reuters.com
