Radiance Technologies Revs up Automotive Industry
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New 'creative ecosystem' is designed to speed automobile ads to market, giving producers a new competitive edge
LOS ALTOS, Calif., Aug. 21 -- Radiance Technologies, the leading provider of digital asset delivery systems, today announced it has built an ecosystem linking creative teams from advertising agencies, brand advertisers and image banks to enable automotive advertisers to foster quicker collaboration and speed new ads to market. The ecosystem currently links the operations of a major automaker; ad agencies, including Campbell-Ewald; printers; pre-press houses; and leading image libraries.
The ecosystem is designed around an asset delivery system called TrueDelivery, which is used to transfer, manage, and schedule the delivery of large, mission-critical files. Enabling sharing and sending of these large files over a common infrastructure creates a "virtual supply chain," reducing the need for travel, overnight mail, and other costly - and inherently insecure - methods of collaboration and distribution to the ads' destinations - such as newspapers, magazines and billboards.
"Before Radiance, sharing high-resolution advertising assets for print, web and TV was difficult, expensive and time-consuming," said Manish Mallick, of Rev Inc., a consultant to the automotive industry. "Radiance addresses this problem by enabling delivery of these large files in a secure, reliable, managed, cost-effective manner. What would take days and weeks, now takes hours. TrueDelivery enables faster collaboration and re-use of existing content between different global regions and countries."
"The Radiance TrueDelivery system has benefited Campbell-Ewald and its print vendors with on-time, secure digital delivery of large files," said Jim Moore, Senior Vice President, Marketing Production at Campbell Ewald.
The most significant impact of moving to Web-based delivery of advertising assets is reduced overall time-to-market for automobile advertising campaigns, said Tom Engdahl, CEO of Radiance Technologies. "The sheer cost, complexity, and lack of security of hard-copy ads - or even electronic versions of those ads on CDs or DVDs - are burdens the industry shouldn't have to endure. This collaborative workflow has reduced the time to market of ad campaigns by up to 10 days per campaign - saving users millions of dollars in planning, design and production time."
Radiance not only eliminates the physical creation and distribution of ad files by creative teams, but also streamlines delivery while helping teams maintain control of all creative assets and their use. The patented TrueDelivery software system creates an optimized path over the Internet for files flowing between the automaker's ad agencies, printers, pre-press houses, and image libraries.
Radiance deploys and manages the servers installed at all distribution locations. Users at each location can operate from a straightforward desktop user interface, not unlike an email program's interface, making file management and distribution significantly easier than with FTP and faster than overnight mail.
"Creative and design teams in industries such as automotive receive tremendous benefit from guaranteed secure delivery of large files. Delivery failures slow production and cost market share in an industry that is extremely competitive," said Daniel Eilers, general partner, Vanguard Ventures. "We're delighted to see Radiance entrenched in one of the biggest automotive brands in the world."
Radiance Technologies sells its TrueDelivery software in both licensed and managed service models, or can offer enterprises a hybrid of the two. For more information on TrueDelivery, go to http://radiance.com/products.html.
About Radiance Technologies
Radiance Technologies is the leading provider of asset delivery systems for moving and managing large digital assets through any network with speed, security, control and reliability. The company develops and markets Asset Delivery Systems to organizations that need to deliver high-value, collaborative digital assets on time. Radiance TrueDelivery is empowering knowledge workers by simplifying and managing digital asset delivery. Radiance was founded in 2000, and its investors include Levensohn Venture Partners, Vanguard Ventures and Sutter Hill Ventures.
Source: Radiance Technologies
CONTACT: Karin Taylor of Trainer Communications, +1-408-979-0891, rad@trainercomm.com, for Radiance; or Rich Soucie of Radiance Technologies,
+1-650-625-9510, ext. 224, rich.soucie@radiance.com
Web site: http://www.radiance.com/
