Prysmian Telecom Takes to the Road in Major European FTTH Tour
Milan, August 29, 2007 - Prysmian Telecom Cables & Systems is to embark on a major initiative to support the growing uptake of Fibre To The Home
(FTTH) technology in Europe. The 'FTTH European Roadshow' is due to commence in the UK on 4 September and will visit 15 countries over 11 weeks. This will include Holland, Denmark, Norway, Sweden, Germany, Czech Republic, Slovakia, Poland, Hungary, Austria, Slovenia, Italy, Spain and France.
Highlights of the roadshow will include a specially constructed, interactive exhibition trailer demonstrating Prysmian's latest FTTH passive product solutions - blown fibre, miniature blown cables , preconnectorised customer solutions, new vertical riser systems for multi dwelling units, a range of new FTTH connectivity products and much more. Information will also be available on Prysmian's range of optical fibres including CasaLightTM, the bend Insensitive fibre developed by Prysmian specifically for FTTH applications. A team of FTTH product specialists will support the local Prysmian staff throughout the Roadshow, providing expert advice on both the product and network design aspects of building a FTTH system.
Director of Marketing at Prysmian's Telecom business, Richard Thomas commented, ' The principle of FTTH is to take fibre closer to the end user. We are following exactly the same approach with the Roadshow and taking our products to where our customers are located. The FTTH customer profile has changed the traditional telecom marketplace. We recognize this and believe that this project will be an interesting and rewarding experience for both Prysmian and for the people who we will meet during the event.'
FTTH adoption is expanding rapidly worldwide and in Europe especially, where activities are gathering momentum amongst both local authorities and the more traditional telecom operators, who are starting to build optical 'last mile' networks.
Prysmian believes that by taking the technology to this increased and more widespread customer base, in the form of a Roadshow, it will greatly assist potential operators who are aware of the opportunities offered by FTTH, but may not be familiar with the 'mechanics' of building a last mile network.
To find out more about the Roadshow, visit www.prysmian.com. Prysmian customers interested in attending the Roadshow should get in touch with their local account manager or call one of the contacts below.
PRYSMIAN
A leading player in the industry of high-technology cables and systems for energy and telecommunication, the Prysmian Group is a truly global company with sales exceeding 5 billion euro in 2006 and a strong position in higher-added value market segments. With its two business, Energy Cables & Systems (submarine and underground cables for power transmission and distribution, for industrial applications and for the distribution of electricity to residential and commercial buildings) and Telecom Cables & Systems (optical cables and fibres and copper cables for video, data and voice transmission), Prysmian boasts a global presence with subsidiaries in 34 countries, 54 plants in 20 countries, 7 Research & Development Centres in Europe, USA and South America, and over 12,000 employees. Specialising in the development of products and systems designed to meet clients' specific requirements, Prysmian's key strengths include: a focus on Research & Development, the capacity to innovative on products and production processes, and the use of advanced proprietary technologies. Prysmian is listed on the Milan Stock Exchange
Blue Chip index.
For further information:
Communication Department - Press Office
Claudia Perotto, tel +39 02 6449 2928, mob +39 349 766 8006, email:
claudia.perotto@prysmian.com
Telecom Department - Marketing
Richard Thomas, tel +39 02 6449 7939, email: richard.thomas@prysmian.com
Bruna Chitoni, tel +39 02 6449 4596, email: bruna.chitoni@prysmian.com
Burson-MarstellerPrysmian Press Office Paola Bramati, tel +39 02 721431, mob +39 346 66290054, email:
paola.bramati@bm.com
Alessandro Carlesimo, tel +39 02 721431, email:
alessandro.carlesimo@bm,com
