PRO TECHnology Forms Strategic Alliance with Applied Digital Media Services
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Partnership to bring cutting-edge solutions and training for digital media professionals
June 11, 2007
PRO TECHnology, a leading provider of broadcast and communication solutions, has announced a strategic partnership with Applied Digital Media Services (ADMS), the first and only authorized digital media training and testing centre to offer certified courses in the Middle East. The partnership will bring together PRO TECHnology's specialized range of professional audio and video systems and the expertise of the ADMS training and coaching professionals to provide comprehensive digital media training to editors, graphic artists, sound designers, web designers, and videographers.
"The UAE has seen a surge in the demand for qualified professionals in audio, video, graphic design and editing, as the economy continues to grow and businesses meet their requirements. ADMS will bring unparalleled digital media training with the technical expertise of a highly-trained and certified team. Professionals and enthusiasts will be able to benefit from the latest tools and an extensive course offering that will arm them with skills and knowledge that are up to international standards," said Emad Shawqi, General Manager of PRO TECHnology.
A pioneer in digital media training and certification in the UAE, ADMS offers practical training and workshops conducted by highly qualified instructors who have solid industry experience. Students have benefited from its course offerings ranging from editing, web designing, sound designing, 3D animation and motion graphics to desktop publishing and DVD authoring. ADMS is a certified training provider for Avid, Apple, Adobe and Digidesign, and successful students will receive their certificates directly from the manufacturers. The company is affiliated with prestigious media institutions such as Future Media Concepts, the premier digital media training centre and conference producer in the US.
Commenting on the partnership, Mohamed Khashrow, President, Applied Digital Media Services, said, "ADMS offers high quality hands-on practical industry training across the Middle East and Africa, and our large pool of experienced and certified instructors, equipped with state-of-the-art facilities, ensure the best one-to-one instruction module. A benefit of having a facility like this to our regional clients is the saving in travel time as they would no longer need to travel to Europe or the USA for this certified training. Our strategic partnership with PRO Technology is part of our quest for excellence, as this will offer PRO TECHnology's valued customers innovative and unrivalled solutions that will help them achieve their professional and business targets."
PRO TECHnology today is the largest authorized reseller for Apple products in the region and recognized as an elite partner for HP large format printers, IBM Storage and Symantec. It was the first company in the region to establish an Apple Centre and HP-Mac connect showrooms that brought digital lifestyle to the mainstream market. PRO TECHnology is able to offer comprehensive IT solutions through its strategic alliances with major manufacturers such as Maximum Throughput, Freecom Technologies, Storageflex, Qualstar, Canto, Nexsan, Dicota Lacie, Symantec, ENPS (Associated Press), Nik Software, Small Tree, Mobility Electronics, Wacom and Be.Ez and ensure customer service with its team of highly qualified pre- and post-sales consultants and engineers and well-equipped service centres across the country.
"ADMS joins the list of established companies that have allied with us, and we are confident that this move forwards our corporate goals whilst contributing to the growth of the digital imaging and graphics industry in the country," concluded Shawqi.
About PRO TECHnology
PRO TECHnology delivers technologies, products and solutions that give the best IT solutions to both Corporate & Retail industries. The company has four distinct lines of business providing unique products and solutions to the respective industry segments such as: Enterprise Solutions Division (Storage/ Back-up, Security & Wireless Networking & Communications systems), Business Division, Distribution Division and Retail Division. Established in 1998, PRO TECHnology is headquartered in Dubai, United Arab Emirates and has branches in Jordan, Saudi Arabia, Sudan, Iran & Libya. PRO TECHnology's portfolio of world-class brands includes Apple, HP, IBM, Dicota, Qualstar, Nexsan, Storageflex, Maximum Throughput, ENPS, Freecom, Symantec, Lacie, Canto, Netronics, Be.ez, iGo and Golla.
Presently PRO TECHnology works with 18 leading international brands in the Middle East and the Levant and the company's vision is to collaborate with more powerhouse brands to become a comprehensive, all encompassing solutions provider.
For more information, please contact:
CommuniGate Middle East
PO Box 66861, Dubai, UAE
Tel: +971 4 3988134
Fax: +971 4 3988137
Email: info@communigateme.com
Website: www.communigateme.com
