Premier Farnell plc Signs Distribution Agreement with OPTEK for Europe and APAC
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New agreement covers optoelectronics, LEDs and sensors
Premier Farnell plc ("Farnell"), the leading multi-channel, high
service distributor supporting millions of engineers and purchasing
professionals globally, has announced a new distribution agreement with
OPTEK Technology. The agreement extends to a global basis the successful
relationship that the two companies already enjoy in North America with
Premier Farnell's Newark distribution business.
Under the terms of the new deal, Premier Farnell will offer the full range of
OPTEK products, which includes fibre optic technologies, optoelectronic
components, visible LEDs and magnetic sensors. These products will be
available through Premier Farnell's local businesses - Farnell in Europe,
Premier Electronics in China, and Farnell Newark in the rest of the APAC
region.
Commenting on the new agreement, Marianne Culver, SVP Global Supplier
Management, Premier Farnell said: "We have enjoyed an excellent
relationship with both OPTEK in the US and its parent company,
TTelectronics, globally. The new agreement builds on this success and takes
it to a new level in line with Premier Farnell's strategy to 'internationalize'
its model."
Alan Bennett, VP Sales & Marketing for OPTEK, adds: "The combination
of OPTEK's advanced technologies and Premier Farnell's clear focus on
providing high levels of service to the design engineer have resulted in great
successes for OPTEK and Newark in the US. Now, by extending the
agreement to cover Farnell in Europe, Premier Electronics in China and
Farnell Newark in APAC, we aim to replicate that success at a global level."
About Premier Farnell
Premier Farnell plc (LSE:pfl) is a leading high service, multi-channel distributor of
electronic, maintenance, repair and operation products and specialist services throughout Europe, the Americas and Asia Pacific. It goes to market with a differentiated value proposition, world-class marketing, a stocked range of 400,000+ products, and access to 4,000,000 more items from 3,000 top manufacturers. The company has group sales of £823.1m and 4470 employees globally.
While global in scope, Premier Farnell recognizes the individual needs of each market
and has continued to internationalize its model accordingly, trading locally under
different brand names. Its primary electronics businesses trade as Farnell in the UK,
Europe, Australia and New Zealand, Newark in the US, Canada and Mexico, and
Premier Electronics in China. In Singapore, Malaysia, Hong Kong and Brazil the
operation is known as Farnell Newark. For more information visit the website at
www.premierfarnell.com
About OPTEK Technology
OPTEK Technology is a leading supplier of optoelectronic products for sensing,
illumination and indication applications. The company is well recognized for its ability to
provide highly engineered and application specific optoelectronic sensors found in a
multitude of applications. This list includes office equipment, industrial applications,
encoders, military and Hi-Rel applications and medical diagnostic equipment. The
company's hall-effect components are used extensively in the automotive industry for
engine controls and ignition security.
Contact details for publication and editorial enquiries:
Jenny Peters
Head of Corporate Communications
Premier Farnell plc
Tel: +44 (0)207 851 4102
Mobile:+44 (0) 7921740548
Email: JPeters@Premierfarnell.com
Lewis Tonkinson
director, Pinnacle Marketing Communications Ltd, Prosperity House,
Dawlish Drive
Pinner, Middlesex
HA5 5LN, UK
Email: lewis@pinnaclemarcom.com
Tel: +44 (0) 1564 770900
Web: www.pinnacle-marketing.com
