Premier Farnell and Demmel Products Global Agreement Boosts Time to Market at Low Development Costs


Global agreement provides Electronic Design Engineers with newest intelligent touch iLCD technology

30 November 2010, London - Premier Farnell plc (LSE:pfl) the leading multi-channel, high service distributor supporting millions of engineers and purchasing professionals globally, today announced a global franchise agreement with demmel products, an innovative leading manufacturer of "Next Generation Intelligent LCD" (iLCD) technology.

The global agreement adds demmel products' new iLCD product line to Premier Farnell's portfolio and is available through its business units in North America (Newark and element14), Europe (Farnell), ANZ, ASEAN, India, China and Hong Kong (element14). The addition of these products is ideal for a wide and diverse range of applications and industries.

demmel products' "Next Generation Intelligent LCD" (iLCD) technology enables users to store all necessary Windows fonts, graphics, text templates and macros in the flash memory of the iLCD's controller. This considerably reduces the development time normally required for the pixel-based programming process of conventional LCDs. iLCD panels can be accessed through legacy control systems or operated by low cost microcontrollers using high-level commands.

By adding a low-cost model to the existing product portfolio of intelligent displays, even price-sensitive applications and low quantity production runs can now be equipped with a colour display. Development costs are almost completely eliminated and time-to-market is shortened significantly by using iLCDs. The extremely compact 240 x 400 pixel touch screen iLCD is optimised for landscape mode but can also be operated in portrait mode. iLCDs are available from 2.8" (240 x 320 pixel) to 10.2" (1024 x 600 pixel) and every model comes with the same set of commands and electrical connections.

Through Premier Farnell's global distribution network and element14, the company's innovative information portal and eCommunity for electronic design engineers, demmel's iLCD products can be ordered in bulk and are available for next-day delivery. Local language websites and regional offices ensure that Premier Farnell's customers receive excellent sales and technical support on all its product lines.

"As a global player in the electronics distribution sector, we always require a comprehensive suite of products for our customers, especially design engineers interested in purchasing product at the beginning of the product life cycle, to offer them a broader cost-competitive choice from one source," said Mike Buffham, Director of Product and Supplier Management at Premier Farnell "We are delighted with the agreement with demmel products, leaders in iLCD technology, providing an ideal partnership that is in line with our strategy to provide our customers with exceptional time-to-market technology and superior product support service."

Dipl. Ing. Herbert Demmel, Owner of demmel products said: "We are very pleased with this partnership which enables us to now offer the advantages of our iLCD panels to customers all over the world. The agreement is proof of the high level of trust that the electronic industry bestows upon Premier Farnell and its distribution leadership within the market."

About Premier Farnell

Premier Farnell plc is leading the way in the high service, multi-channel provision of essential products, information, software and technology solutions to electronic design engineers, maintenance and repair engineers and purchasing professionals globally. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 eCommunity for design engineers - an industry first (www.element14.com). With sales last year of £795.3m and underlying profits of £54.8m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers' needs. Recently awarded Platinum status by the Business in the Community Corporate Responsibility Index the business take sits CSR commitments very seriously.

While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in Europe, Newark in the US, Canada and Mexico and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14.

Key Facts:
o Over 3,500 leading suppliers
o Over 400,000 products stocked with access to over four million
o Millions of customers in over 156 industries

For more information, visit the website at PremierFarnell.com.

About demmel products

demmel products' "Next Generation Intelligent LCD" (iLCD) technology enables the user to store all necessary Windows fonts, graphics, text templates and macros in the flash memory of the iLCD's controller. This considerably reduces the development time normally required for the pixel-based programming process of conventional LCDs. iLCD panels can be accessed through legacy control systems or operated by low-cost microcontrollers using high-level commands.

iLCDs are used in a wide variety of applications and industries. Customers include globally operating companies such as the Erich NETSCH GmbH & Co. Holding KG, ROFIN Baasel Lasertech, Frog AGV Systems B.V. (HQ) or Re-Age Italia.

Contact Details:
Aakriti Kaushik
PR Manager, Europe and Global
Premier Farnell and Farnell
Tel: +44 (0) 113 279 0101
Email: akaushik@premierfarnell.com

All Topics