Pitney Bowes Reveals Expansive Mailstream Positioning in New Ad Campaign
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STAMFORD, Conn., Oct. 18 /PRNewswire-FirstCall/ -- In a new advertising campaign slated to premiere November 1st, Pitney Bowes Inc. (NYSE:PBI) conveys its progressive expansion within the mailstream category. Entitled, "Innovations in the Mailstream: What Will We Put Our Stamp on Next?," the campaign highlights capabilities and innovations that are not traditionally associated with the company.
Two versions of the campaign depict the link between Pitney Bowes' traditional business and the new. In the first ad, the Pitney Bowes postage meter impression adorns a newborn baby's wrist-bracelet. The copy informs readers that Pitney Bowes' solutions help healthcare providers accurately deliver government-mandated patient communications.
A space satellite's solar panel bears the Pitney Bowes postage meter impression in the campaign's second iteration, signifying the company's advanced address-level data technology, which allows businesses to better analyze data to target market more effectively. Both versions direct readers to visit http://www.pb.com/mailstream.
"This campaign was designed to spotlight the modern Pitney Bowes, which has evolved significantly in the past few years," said Arun Sinha, Senior Vice President and Chief Marketing Officer for Pitney Bowes. "The ads strategically illustrate the sustained connection between the company's newer capabilities and its long-established, core business." Sinha added that the unusual imagery, such as the satellite, is intended to inspire intrigue that will motivate readers to discover the link between the images and Pitney Bowes' mailstream capabilities.
The advertising campaign was developed by Ogilvy One Worldwide in New York City, and will include both print, out-of-home and online media. The "Innovations in Mailstream" campaign will be featured in media outlets such as BusinessWeek, CFO, The Economist, Forbes, Fortune, Harvard Business Review, The Wall Street Journal, The New York Times and several others.
This campaign builds upon the success of Pitney Bowes' first mailstream- themed campaign in 2005, entitled, "Can You See the Mailstream?," which offered a series of advertisements designed to educate readers on how mailstream management can build business and profits. An integrated marketing campaign will supplement the advertising, and include direct mail, events, webinars, public relations and more.
"Where our first marketing campaign introduced what the mailstream is and how a properly managed mailstream can help make businesses more profitable, this current effort delves deeper into the mailstream to provide more detail on specific innovations and business benefits Pitney Bowes can provide," said Sinha.
Pitney Bowes provides the world's most comprehensive suite of mailstream software, hardware, services and solutions to help companies manage their flow of mail, documents and packages to improve communication. Pitney Bowes, with $5.5 billion in annual revenue, takes an all-inclusive view of its customers' operations, helping organizations of all sizes enjoy the competitive advantage that comes from an optimized mailstream. The company's 86 years of technological leadership have produced many major mailstream innovations, and it is consistently on the Intellectual Property Owners Association's list of top U.S. patent holders. With approximately 34,000 employees worldwide, Pitney Bowes serves more than 2 million businesses through direct and dealer operations. More information about the company can be found at http://www.pb.com/.
Source: Pitney Bowes Inc.
CONTACT: Caroline Dennis, Pitney Bowes Inc., +1-203-351-7210, Caroline.Dennis@pb.com
Web site: http://www.pb.com/
http://www.pb.com/mailstream
