Panasonic Security Systems Names Luis C. Ruiz Eastern Zone Sales Manager.


Secaucus, NJ (October 17, 2005) - Panasonic Security Systems, a division of Panasonic System Solutions Company (PSSA), has named Luis C. Ruiz as Eastern Zone Sales Manager of its security products business unit. Mr. Ruiz has more than 17 years of business experience in managing sales and market development for Wachovia, AT&T and Exelon Corp.

"Bringing Luis Ruiz on board reinforces the strength of our sales management team in a very dynamic and competitive marketplace," said Frank DeFina, President of PSSA. "We believe Luis' diverse experience provides Panasonic Security Systems with additional depth to deliver the highest levels of sales support in our eastern region."

Joining Panasonic Security Systems from Wachovia, Mr. Ruiz's most recent position was as Director of Account Management. Prior to Wachovia, Ruiz held management responsibilities at AT&T and Exelon Corp. in the areas of sales and marketing.

In his new position, Mr. Ruiz will be responsible for overseeing the daily activities of Panasonic Security Systems' sales partners in the eastern region, while cultivating new sales opportunities for the company. Additionally, he will be responsible for further developing strategic relationships with key end users as a best practice initiative and service.

Ruiz holds an MBA from Drexel University, a BA in Statistics from Rutgers University and acquired his Finance Certification from the New York Institute of Finance.

Mr. Ruiz replaces Keith Ridings who was recently promoted to the position of National Sales Manager for Panasonic Security Systems. Mr. Ruiz's appointment is effective immediately.

For more information on Security Systems, contact Panasonic by calling toll free
1-866-PAN-CCTV (1-866-726-2288), or visiting the website at www.panasonic.com/security.

About Panasonic
Panasonic System Solutions Company, a Unit of Panasonic Corporation of North America, is a leader in Intelligent Technology for the professional security industry. The company's comprehensive line of security and surveillance systems products features Super Dynamic III DSP cameras and dome systems, comprehensive analog/digital Hybrid networking solutions, digital video recorders, matrix and sequential switching systems, control software, plasma displays, LCD monitors, lenses, peripheral devices, and iris reader access control and identity managements systems. Based in Secaucus, NJ, Panasonic Corporation of North America is the principal North American subsidiary of Matsushita Electric Industrial Co., Ltd. (NYSE:MC) of Japan, and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Information about Panasonic and its products is available at www.panasonic.com. Additional company information for journalists is available at www.panasonic.com/pressroom.

Julianna Benedick / Panasonic
phone: 201-348-7828
fax: 201-392-6436
e-mail: benedickj@us.panasonic.com

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