OmniVision and ASTRI Collaborate to Produce Heads-Up Display for Next Generation Automotive Applications

OVP7200 and OVP921 Enable Compact Design and Deliver 720p HD Video to ASTRI's New Heads-Up Display

LAS VEGAS - OmniVision Technologies, Inc. (NASDAQ: OVTI), a leading developer of advanced digital imaging solutions, today announced from the Consumer Electronics Show in Las Vegas, that its high definition (HD) OVP7200 and OVP921 liquid-crystal on silicon (LCOS) chipset will be used in an advanced heads-up display (HUD) developed by the Hong Kong Applied Science and Technology Research Institute (ASTRI). The new HUD is specifically designed for use in next-generation automobiles.

"Heads-up displays are already popular among premier automobile manufacturers. As the technology becomes more accessible, we expect to begin to see these displays being deployed in mainstream automotive designs," said Mr. Kenny Chan, Senior Manager at ASTRI. "OmniVision's complete LCOS chipset gives us a competitive advantage in this growing market segment by enabling us to deliver a cost-effective and high-performance heads-up display solution that meets the high standards of automobile manufacturers."

OmniVision's OVP7200 is a single panel, color field sequential LCOS device with native HD resolution of 1280 x 720 and a diagonal measurement of 0.37 inches. The cost-effective, low-power consumption OVP7200 uses an all-digital technology to drive the liquid crystal to deliver a stable and reproducible image.

Working in tandem with the OVP7200, the OVP921 is a companion chip that provides advanced image processing and a host of other features that simplify system design, save space, and reduce power consumption. The OVP921 provides optimized system performance without the need for an external image processor or memory component.

About OmniVision

OmniVision Technologies (NASDAQ: OVTI) is a leading developer of advanced digital imaging solutions. Its award-winning CMOS imaging technology enables superior image quality in many of today's consumer and commercial applications, including mobile phones, notebooks, tablets and webcams, digital still and video cameras, security and surveillance, entertainment devices, automotive and medical imaging systems. Find out more at


Hong Kong Applied Science and Technology Research Institute (ASTRI) was founded by the Government of Hong Kong SAR in 2000 with a mission to enhance Hong Kong's competitiveness in local technology-based industries through applied research. In 2006, ASTRI was designated the Hong Kong Research and Development Centre for Information and Communications Technologies by the Innovation and Technology Commission. ASTRI offers collaboration and partnership in several business models worldwide covering technology licensing, research contract, industry collaborative project and spin-off. For further information, visit

OmniVision® and the OmniVision logo are registered trademarks of OmniVision Technologies, Inc.


OmniVision Technologies, Inc.

Contact: Media, Martijn Pierik, Impress Labs, 602-366-5599,, Company, Scott Foster, OmniVision Technologies, 408-567-3077,


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