OKI Forms Partnership with Rossi in Brazil for Managed Printing Services

TOKYO, January 13, 2011 - OKI Data Corporation, an OKI Group company
specializing in the printer business, today announced a partnership with Rossi,
one of Brazil's leading real estate developers and builders. Today, the company
operates in more than 80 cities. Under the agreement, OKI Data will analyze
Rossi's overall printing operations and provide solutions for the company's
managed print services. By introducing a print control system and optimizing
printer placement, the two companies plan to boost security and cut current
total print volumes by some 20%. Rossi expects these measures to improve
its print productivity by 30%, and improve print control.

The Brazilian real estate market has expanded alongside the country's growing
economy. Facing expanding business and rising print volumes of CAD drawings,
contracts, and project proposals, the company has identified the management
of its printing environment, including maintenance, as an area in which can cut
costs and time spent on repairs, while boosting security.

OKI Data examined average monthly print volumes for all the 80 cities that
Rossi has operations and determined the number, types, and placement of
printers and MFPs required for each office, as well monthly printing costs.
Rossi then installed OKI's MC860dn (an A3 color workgroup MFP) and a
B6500 (an A4 monochrome LED printer) in a central location of each office
to centralize maintenance. Proprietary software issues advance alerts to
replace consumables, allowing the company to plan the purchase and
replacement of consumables and eliminating unexpected shortages in
stocks of consumables.

"We're pleased to contribute to Rossi's productivity with our managed print
services," said Alexandre Lessa,MPS Supervisor of OKI Data in Brazil. "In
addition to exclusive software that tracks consumable supplies and use, Rossi
has introduced reporting software that automatically creates reports on print
volumes, types of paper used, and color/mono prints made at each office. In
partnership with NDD Digital, the company has also developed a card authentication
system based on employee ID cards to control access to office premises. This
system allows accurate tracking of print volumes per division and increases
security by eliminating print-outs left on printer output trays. Through all
these measures, the company expects to cut print volumes by 20%."

About OKI Electric Industry (OKI)

Founded in 1881, OKI Electric Industry is Japan's leading telecommunications
manufacturer. Headquartered in Tokyo, Japan, OKI provides top-quality products,
technologies, and solutions to customers through its info-telecom systems
and printer operations. Its various business divisions function synergistically
to bring to market exciting new products and technologies that meet a wide
range of customer needs in various sectors. Visit OKI's global website at

About Rossi

Completing 30 years in 2010, with presence in over 80 cities in the country,
over 200 projects under construction and more than 36,000 units delivered,
Rossi is one of the major developers and builders in Brazil. The company operates
in several sectors of the real estate market, and its portfolio includes numerous
residential and commercial projects targeting buyers of a wide range of income
profiles. Based on such values as innovation, valuing people and sustainability,
the company believes in building long term relationships with employees, customers,
suppliers, partners and shareholders. Rossi believes that its mission goes beyond
the construction of residences and workplaces. Your commitment is to life
projects. Visit www.rossiresidencial.com.br or the mobile portal
www.rossiresidencial.com.br /mobile.

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