NSi Industries Acquires SullStar Technologies, Expands Low-Voltage Product Offering

SullStar Products will be Branded Under Platinum Tools

HUNTERSVILLE, N.C., November 15, 2019 – NSi Industries, LLC, a leading provider of electrical and control products, today announced the acquisition of the Simi Valley, California-based SullStar Technologies, expanding its product portfolio and leadership position in the low-voltage product market. SullStar Technologies designs unique patented tools and connectors for the datacom and telecom markets.

For over 20 years, SullStar Technologies has been partnering with NSi Industries’ Platinum Tools division, which NSi acquired earlier this year, for the distribution and sales of its products. SullStar’s patented specialty electrical products include crimp tools, punchdown tools, and connectors and has over 60 patents worldwide.

“SullStar is the inventor of numerous global patents in and around the low-voltage tools and connectors space,” said G. R. Schrotenboer, chief executive officer, NSi Industries. “This acquisition ties together the sales and development of two businesses into one, further strengthening our leadership position in the low-voltage market.”

As part of the overall acquisition, NSi will gain ownership and work on maintaining and enforcing SullStar’s current patents. SullStar’s patented product portfolio consists of high-value items that feature unique characteristics to better meet professional low voltage installers’ needs.

“This acquisition allows a long-standing partnership to come together, bringing tremendous value to Platinum Tools and the market,” said Rob Sullivan, owner, SullStar Technologies. “NSi is an industry leader with tremendous resources and reach. We’re pleased to be joining a company that has the same dedication to offering the best quality products that bring installation ease and efficiency to customers. We look forward to working with NSi and the Platinum Tools team to provide new and innovative solutions to our respective customers.”

The SullStar products will be branded under NSi’s Platinum Tool division.

In addition to NSi’s acquisition of Platinum Tools earlier this year in March, which expanded its market reach into the datacom market, the company also acquired electrical products manufacturer Bridgeport Fittings, Inc., this past August, growing its North American footprint. The company offers one of the broadest product, service and solution portfolios serving the electrical marketplace. This acquisition further accelerates its growth in providing innovative and quality solutions to its distributor partners and their customers.

For additional information on Platinum Tools and its complete product line, please visit www.platinumtools.com, call (800) 749-5783, or email info@platinumtools.com. For additional information about NSi visit www.nsiindustries.com. For information on SullStar Technologies’ solutions, visit www.sullstar.com.

About Platinum Tools
Platinum Tools, founded in 1997, was created based upon two very simple objectives. First, develop the absolute best possible solutions for the preparation, installation, and hand termination of wire and cable. Second, implement an operational infrastructure that can deliver these products in an efficient, timely, and high quality manner.

All of our products must absolutely satisfy three critical benchmark criteria…utility of function; quality of function; and economic value. Our people are our company. They, too, must be focused on and work to satisfy three critical benchmark criteria…customer satisfaction; product knowledge and expertise; and willingness to learn and adapt.

About NSi Industries
NSi Industries is a leading provider of electrical products covering over 25 product categories, addressing all the needs of electrical contractors and their customers. NSi’s has many innovative and respected products and brands including: TORK® mechanical and digital time switches, photocontrols and occupancy sensors; WarriorWrap™ electrical tapes; and Polaris®, the original insulated connector. Providing over 40 years of innovative, profitable and quality solutions to its distributor partners, NSi’s sustained level of success is attributable to a constant focus on its distributor partnerships and helping them find new ways to be successful. For more information about NSi Industries and its products, visit www.nsiindustries.com.

Media Contact:
Charlie Leib
CRL Public Relations
T: 480-380-0673

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