NKK Switches Expands Distribution for Smartswitch Products in U.S. and Canada

OLED and LCD devices for innovative operator interfaces now available through all NKK distributors in North America

SCOTTSDALE, Ariz. (November 23, 2010) - NKK Switches, the world's leading designer and manufacturer of innovative electromechanical switches, today announced its award-winning SmartSwitch product line of OLED and LCD switches and displays is now available through all of NKK's authorized distributors in the United States and Canada. The expansion adds twenty additional distributors to sell and support SmartSwitch products.

All of NKK's distributors in the U.S. and Canada have committed to maintaining 'available-to-sell' inventory of SmartSwitch products and to providing design engineering resources, delivery logistics and capabilities to support these devices. In addition, NKK's expert engineering and technical support teams are available to handle even the most complicated design and customization requirements.

The addition of these products to the full line of NKK's standard electromechanical switches already handled by NKK's distributors provides customers with the choices they need and the channels they prefer to complete their designs.

SmartSwitch devices feature the smallest off-the-shelf package for LCD and OLED displays in the industry with sizing comparable to a U.S. nickel. In addition to the option of selecting LCD or OLED technology, engineers are also able to specify single, bi-color or RGB LED backlighting as well as 36x24 or 64x32 resolutions. These devices are fully programmable with real-time sequencing that simplifies multi-decision operations.

The SmartSwitch product line consists of the OLED Rocker; OLED Pushbutton; OLED Display; 64x32 LCD Pushbutton; 64x32 Compact LCD Pushbutton; 64x32 LCD Display; and a variety of 36x24 LCD pushbuttons, compact LCD pushbuttons and displays.

The innovative OLED Pushbutton was named one of Electronic Products' 2009 Products of the Year. In addition, NKK's OLED Rocker was named a finalist for product innovation awards from Design News and EDN.

More information on the SmartSwitch family of products can be found on NKK's recently redesigned SmartSwitch website. The site has been enhanced for customer support with easier navigation and the grouping of accessories with associated products. Engineers can quickly download data sheets and software, order development kits, read white papers, get technical support, check inventory and more.

A leading designer and producer of electromechanical switches, NKK Switches offers one of the industry's most extensive selections of illuminated, process sealed, miniature, specialty, surface mount and programmable switches. NKK manufactures more than 3.5 million toggle, rocker, pushbutton, slide, rotary, DIP rotary, keypad and keylock switches, each of which can be used as the foundation of a customized design. All switches are designed and manufactured to provide the quality and dependability that has made NKK the benchmark for reliability for over half a century.

NKK continues to lead the industry in responding to the needs of the marketplace with innovation, high reliability, customization and a commitment to excellence. The company provides a full suite of customization solutions that include: design; programming; printing; and support. Downloadable 3D CAD models of the company's switches are available, allowing design engineers to quickly integrate complex models into their designs at no charge. NKK maintains a complete network of qualified representatives and distributors through the United States, Canada, Central and South America, Europe and Asia.

Engineers who design the human-machine interface for their products rely on the broad product line, specialized design expertise and customer support of NKK Switches.

For more information, contact

NKK Switches,

7850 E. Gelding Dr., Scottsdale,

AZ 85260.

Phone: (480) 991-0942.

Fax: (480) 998-1435.

Visit the NKK Web site at www.nkkswitches.com.

Chris Walker

Public Relations


Jani Duffy

NKK Switches


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