NeverFade Paint Receives 2010 Most Valuable Product (MVP) Award


AKRON, OHIO - NeverFade(TM) paint, warranted to last 15 years against fading, has been named a winner of the 2010 Most Valuable Product (MVP) Awards presented by Building Products magazine. Manufactured by APV Engineered Coatings, NeverFade professional
exterior paint is formulated with Kynar Aquatec® polyvinylidene fluoride (PVDF) to make it resistant to fading, algae, fungus, stains and abrasions.

According to editors at Building Products magazine, the 31 nationwide winners of the 2010 Most Valuable Products Awards were selected by a panel of independent judges "for their innovation and value to the contractor and consumer." NeverFade paint was introduced to the marketplace in early 2010 and became instantly popular with professional painters and contractors.

"While the residential construction industry sees hundreds of new products introductions each year, the MVP winners stand apart for their thoughtful design, smart technologies, or even pure wow factor," says Jean Dimeo, editorial director for Building Products and ebuild.com. "In a struggling economy, it's innovations like these that can help contractors woo customers, save time and money, and surpass the competition."

APV Engineered Coatings worked with Arkema, Inc. to create NeverFade paint. Kynar Aquatec is dispersed into the water-based formula for NeverFade paint, so volatile organic compounds (commonly referred to as VOCs) are drastically reduced, making NeverFade very eco-friendly. The homopolymer in Kynar Aquatec is a tough, engineered thermoplastic that offers a unique balance of properties. As a result, NeverFade paint withstands harsh thermal, chemical and ultraviolet environmental conditions. In essence, it resists abrasions, restricts the growth of mold and mildew, and will not pick up dirt.

"We created this top-of-the-line exterior paint with ultraviolet blockers and high quality pigments mixed with fluoropolymer resin to prevent against fading and chalking," says David Venarge, chairman of APV Engineered Coatings out of Akron, Ohio. "To show our confidence in this product, we provide an unprecedented 15-year warranty against fading. In the unlikely event that someone is obliged to apply the warranty, we will provide the replacement of the product and payment for job-related labor costs."

Available nationwide for use on both residential and commercial projects, NeverFade may be applied to vinyl siding, PVC, wood, aluminum siding, stucco, masonry, and fiber cement surfaces. Since each paint order is custom made, NeverFade is available in an unlimited number of colors.

MVP Award winners are featured in the Summer 2010 issue of Building Products magazine and on the magazine's website, ebuild.com.

Founded in Akron, Ohio in 1878, APV Engineered Coatings manufactures innovative,
custom engineered products that are sold worldwide to a wide variety of industries. For more information on products and services, visit www.apvcoatings.com or call 800-772-3452.

NeverFade paint is sold under a trademark license from ARKEMA INC. which is the owner of the KYNAR and KYNAR AQUATEC Trademarks.

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