National Specialty Lighting Announces New Sales Agent in NYC and Upstate NY

Tonawanda, NY November 10, 2020 -- America’s trusted source for architectural and specialty lighting solutions, National Specialty Lighting (NSL), is pleased to announce the signing of Moxie as their new NYC and Upstate NY agency partner.

Moxie means “force of character, determination, or nerve” and it defines both the character of Moxie’s work culture and the team’s dedication to serving their customers. Moxie takes pride in the products they represent while simplifying their process for their customers.

“I love the energy and enthusiasm that the Moxie team brings to the table,” says Ian Smith, VP of Business Development at NSL. “Plus, my motto is, ‘try to be the person that your dog thinks you are,’ and the team at Moxie are animal lovers, so they must be good people,” says Smith.

Moxie maintains a professional reputation, while still having fun. They have a state-of-the-art lighting showroom on Broadway in the heart of New York City, while the team photos on the Moxie website feature pets (and a hot dog for one non-pet owner). “We love that Moxie mixes business and pleasure, while providing top-quality customer service,” says Smith.

“From a business standpoint, Moxie aligns well with NSL’s values because of their focus on technical architectural products and lighting. As we expand our product portfolio, this is an avenue we want to pursue as well and we will look to Moxie for alignment and support,” says Smith.

For More Information:
NSL: Ian R Smith, VP of Business Development, 1-800-527-2923 or

Moxie Lighting: Whitley Montaque, Marketing Guru, 347-878-7621 or

About National Specialty Lighting:

In business since 1988, National Specialty Lighting is proud to provide top-quality architectural and specialty lighting products for the US market—backed by unparalleled customer service. NSL can be found online at and on LinkedIn.

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