Multi-Channel Direct Marketing Retailer Selects Newly Released Sage ERP X3 version 5

PITTSBURGH, Jan. 31 -- Adonix, a Sage company and provider of leading enterprise resource planning (ERP) solutions to mid-market companies, today announced that A.M. Leonard, Inc. ( selected the newly released Sage ERP X3 Distribution suite version 5.

Located in Piqua, Ohio and employing over 120 people, A.M. Leonard is a 123 year-old family-owned company that provides professional grade-quality products to the Horticultural Industry. A.M. Leonard is a leading multi-channel direct marketer specializing in horticultural tools and supplies for nursery workers, landscapers, foresters, arborists, and contractors. In addition, the company also operates a consumer catalog Gardener's Edge, a retail offering geared toward the serious home gardener ( A.M. Leonard is a leader in innovation and has remained in the forefront of providing unparalleled customer service. Their industry exclusive account manager program provides extended services that have provided cost effective and timely solutions tailored to meet the individual needs and goals of each customer.

According to Barry Gertner, IT Director for A.M. Leonard, the company chose Sage ERP X3 for several reasons, including:

o A productive 4GL Integrated Development Environment that enables the
company to adapt the software to its own specific business rules and
conditions without making programming changes,

o A fully-integrated design and database that ensures data integrity
and - coupled with forward/backward audit trails - help prevent and
reduce anomalies,

o Intuitive business intelligence tools, including a user portal,
dashboards and report writing capabilities that provide instantaneous
access to key company data, allowing management to quickly react to
changing business conditions, and

o Integrated CRM (customer relationship management) functions that
provide a 360-degree instantaneous view of customers (including from
the financial side), and aid efficient management of the customer
database, as well as organize and track their various marketing

"The ability to modify an application for our own specific needs is not something that is common of the software systems for our industry," said Gertner. "With Sage ERP X3's development environment we'll be able to quickly adapt the system to our business model, instead of changing the way we do business to conform to the software."

Additionally, A.M. Leonard will gain stronger e-commerce functionality by implementing Sage Xtend, a suite of e-business tools that facilitates the management of sophisticated web storefronts in sync with the core enterprise management system, without the need for heavy programming or custom development. Sage ERP X3 seamlessly provides the web storefront with an extensive back office (customer identification, pricing, inventory checking, order processing, etc.) while Xtend will allow A.M. Leonard to build an appealing "point-and-click" interface for web users.

A Fully Integrated ERP System

Sage ERP X3 Distribution software provides a fully integrated set of functions in all the areas of sales, purchasing, inventory and warehouse management, customer relationship management and finance that help streamline business operations so wholesalers and distributors can increase profits, optimize productivity and improve customer service levels. The real-time orientation of the system provides users with access to mission-critical information as business transactions occur, leading to a more timely and effective decision-making process.

About Adonix

Adonix North America is a fully-owned company of The Sage Group, PLC, a $2.3 billion organization and leading supplier of business management software and services to 5.5 million customers worldwide. Located near Pittsburgh, PA, the company is the North American arm of Sage ERP X3 operations, an international ERP solution for mid-sized companies, by Sage. It serves mid-sized, competitive and progressive companies that are facing the same business challenges and have the same complexities as the Fortune 1000, but need more flexible and cost-effective solutions to support their operations and growth. Available in 35 countries, Sage ERP X3 software fully integrates manufacturing, distribution, warehousing, CRM and finance functionality while remaining cost-effective, quick to implement and simple to use. For more information about Adonix or Sage ERP X3, please call (724) 933-1377 or visit the company website at


Christine Span, Adonix

Tel: (724) 933-1377



Source: Adonix

Web site:

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