Mobile Health Interventions Introduces Mobile Messaging Programs Designed to Modify Unhealthy Behaviors

NEW YORK - Mobile Health Interventions, a new company dedicated to transforming the delivery of health services, today announced the launch of its innovative health text messaging applications: Health Txts and Custom Txts.

Health Txts assists people in changing unhealthy behaviors by sending text messages that encourage specific health behaviors at the times and in the places people need it most. For example, someone may receive a message at 10pm saying "only floss the teeth you want to keep." Health Txts can be used for nearly any behavior change goal. Health Txts is priced at $2.99 for three months of unlimited messages ($7.99 for one year) during our launch period.

Custom Txts is an open access application - available for free - that enables healthcare professionals to create their own text messaging programs for their clients. For example, a drug treatment program may create a messaging template for all their clients to keep them on track after they leave the program. Once the messaging template is created, it is available for use by their clients through Health Txts.

"The mobile phone is transforming how health services are delivered," explained Dr. Frederick Muench, clinical psychologist and founder of Mobile Health Interventions. "There is now substantial evidence that text messaging health programs are effective adjunctive and standalone interventions for a range of behaviors. We are very pleased to be able to provide this simple yet powerful program to help people stay motivated to change in the face of constant environmental and internal triggers for an extremely low price."

"A common concern among health practitioners is how to keep individuals motivated between sessions," Dr. Muench added. "Custom Txts is the first open access program that allows professionals to create their own messaging programs to keep their clients on track outside of treatment."

About Mobile Health Interventions
Founded in 2008 by Frederick Muench, Ph.D., Mobile Health Interventions is dedicated to providing inexpensive, effective, and user-friendly services that integrate behavioral health with the versatility of the mobile phone. The company is located at 295 Madison Ave., 12th Floor, New York, NY 10017.

Fred Muench
O: 212.939.7243
F: 212.531.6130

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