MediaREADY, Inc. Launches MediaREADY Latin America
Share:
FT. LAUDERDALE, Fla., Sept. 6, 2006 -- MediaREADY, Inc. (OTC Bulletin Board: VDWB), a leading provider of interactive, media-convergent home entertainment devices, announced today that as a result of strong market demand for its MediaREADY products in Latin America and the Caribbean, the company has created a new subsidiary, MediaREADY Latin America, Inc.
(MRLA), to focus on the region. MRLA will own the distribution rights and any newly developed intellectual property of the MediaREADY product line for Latin America and the Caribbean markets.
The company is also pleased to announce that Gonzalo M. Lage will serve as MRLA Chairman of the Board of Directors. Mr.
Lage is a seasoned executive with a tremendous international business background. As President of Futura Realty Corp., he opened real estate and financing offices throughout Latin America and Europe, establishing the European division in Lugano, Switzerland where annual sales revenues exceeded US$50 million. Mr. Lage also served as founder and Chief Executive Officer (CEO) of Color Concepts LC, a company dedicated to the manufacturing and distribution of party supply products. While establishing distribution centers throughout Latin America, the company developed over 6800 products with manufacturing plants in Brazil and China. His extensive knowledge of the Latin American market enabled him to negotiate and to acquire licenses to develop new products for different major corporations such as Disney, Warner Brothers and Mattel. Under his supervision the company established a cruise division to manufacture all programming, gift packaging, flowers and promotional products for Disney Cruise Line, Carnival, and Radisson Seven Seas. The company's annual sales revenue exceeded US$20 Million. Mr. Lage also founded and directs Mydori International and Mydori USA, which are companies dedicated to the manufacturing and distribution of personal care products, perfumes, brushes and cosmetics; with the licenses acquired from Disney and Sanrio (Hello Kitty), the products are being distributed in the Latin American Region.
"MediaREADY Latin America will bridge the technical gap that exists in bringing cost-effective and easy-to-use broadband media devices to market in this region," said Gonzalo M.
Lage, Chairman of MediaREADY Latin America. "We are very excited about the opportunities that exist for the MediaREADY products in Latin America."
"MediaREADY Latin America represents the best way for our current shareholders to benefit from the tremendous international attention and interest our MediaREADY products are receiving," said Jeffrey Harrell, President and CEO of MediaREADY, Inc. "Gonzalo and his team consist of seasoned veterans and are already proving their ability to land new accounts, distribution and partnerships for us in the region."
The new subsidiary will enable MediaREADY, Inc. to accelerate the deployment and growth of its innovative MediaREADY products in the market. The products will initially be based on the existing MediaREADY product offering. MRLA will also target partnerships with service provider partners and content producers in Latin America and the Caribbean region.
For more information on the MediaREADY product line, including purchasing information, visit www.mediareadyinc.com. For Latin America and the Caribbean, visit mediareadyla.com.
About MediaREADY Incorporated:
MediaREADY (OTC Bulletin Board: VDWB) is a leader in digital media-on-demand, enhanced home entertainment, and interactive products that connect people simply. MediaREADY is focused on delivering flexible Consumer Electronics-based products and services that are affordable, easy to use, and simple to understand. For more information, visit www.mediareadyinc.com.
MediaREADY CONTACT:
David Novak
MediaREADY, Inc.
954-527-7780
productinfo@mediareadyinc.com
http://www.mediareadyinc.com
INVESTOR RELATIONS:
Robert Gartzman
MediaREADY, Inc.
954-527-7780
investor@mediareadyinc.com
http://www.mediareadyinc.com
