Maxim Unveils Technology That Solves Real World Problems and Inspires Next Generation Consumer Devices at the 2011 International CES


Maxim Provides the Performance, Price and Time-to-Market Advantages Manufacturers Need to Deliver the Devices Consumers Crave

LAS VEGAS, Jan. 5, 2011 - Unveiling technology that's making a better future for consumers everywhere, Maxim Integrated Products (http://www.maxim-ic.com/) (Nasdaq:MXIM) is demonstrating how it dramatically improves the way people SEE, TOUCH and HEAR the latest mobile handsets, tablets, communications and TV products. Attendees at 2011 International CES are invited to visit Maxim's Booth #30869 located in the Upper Level of the South Hall in the Las Vegas Convention Center.

"Technology provides remarkable tools for companies to develop new markets, solve problems and create new products that improve the lives of consumers," said Tunc Doluca, president and CEO, Maxim Integrated Products. "At Maxim, we're using our diverse portfolio of intellectual property, proprietary process technologies and manufacturing capabilities to deliver innovative and highly integrated solutions that enable these consumer products."

A walk through the Maxim booth showcases exciting advances in mobile device applications, 3-D content, smarter phones and TVs, and how Maxim is delivering on its advantages of state-of-the-art manufacturing processes for these high volume applications with breakthrough performance, in smaller, more energy-efficient integrated circuit packages for its system-on-chip (SoC) solutions.

"In order for companies such as Maxim to develop the applications and electronic devices that are creating a better life for consumers at home and out in the real world, it is fundamental to have the right process technology, the right package technology and the right IP and to be able to bring it all together quickly," said Jim Feldhan, president, Semico Research. "Maxim is demonstrating its expertise and leadership in allowing its customers to tailor consumers' interests and needs and deliver the information, entertainment and experiences to people whenever, however and wherever they want it."

When it comes to consumer electronics applications, Maxim delivers the system-level solutions needed to design the products consumers crave.

Maxim solutions offer high-performance devices with low power consumption for smartphones, tablets, TVs, automobiles and many other consumer devices. Maxim enjoys long-term relationships with leading consumer electronics manufacturers such as Skype and Samsung who are frequently recognized in the industry for their end product innovation. In fact, Samsung was recently recognized with 37 CES 2011 Innovation Awards.

A complete guide to the demonstrations in the Maxim booth can be downloaded at: http://www.tradeshownews.com/events/2011-International-CES/Maxim/.

Additional private demonstrations are available by appointment only and can be requested by visiting Maxim Booth #30869.

About Maxim

Maxim Integrated Products is a publicly traded company that designs, manufactures, and sells high-performance semiconductor products. The Company was founded over 25 years ago with the mission to deliver innovative analog and mixed-signal engineering solutions that add value to its customers' products. To date, it has developed over 6400 products serving the industrial, communications, consumer, and computing markets.

Maxim reported revenue of approximately $2.0 billion for fiscal 2010. A Fortune 1000 company, Maxim is included in the Nasdaq 100, the Russell 1000, and the MSCI USA indices. For more information, go to www.maxim-ic.com.

CONTACT:

Maxim Integrated Products

Media Contact:

Drew Ehrlich

408-331-4252

Drew.Ehrlich@maxim-ic.com

Investor Contact:

Paresh Maniar

408-470-5348

Paresh.Maniar@maxim-ic.com

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