MARKEM Corporation Partners with ThingMagic to Further Enhance RFID Offerings
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Mercury4(TM)reader ready for use with MARKEM 800 Series and RFID implementation services
KEENE, N.H. and CAMBRIDGE, Mass. (April 24, 2006) - MARKEM Corporation, a trusted world leader in innovative and reliable product identification solutions, announced today it is partnering with ThingMagic, Inc., a leading developer of radio frequency identification (RFID) technology.
This partnership further enhances the full suite of MARKEM's RFID solutions, including high-speed RFID tagging in production environments, semi-automated tagging, and use of RFID portals for supply chain communication and stock control.
MARKEM Applied Intelligence(TM) Solutions has certified ThingMagic's Mercury4(TM) Serial Reader fourth generation fixed reader and is available for use with its 800 Series high-speed applicator, which applies up to 100 RFID tags per minute and automatically rejects bad tags. The Mercury4 reader also enables the 800 Series applicator to encode RFID tags at speeds of up to 100 tags per minute. MARKEM RFID implementation services further make use of ThingMagic products, including downstream tag verification to ensure 100 percent compliance.
"As RFID mandates scale up, industry leaders will move RFID tagging to the source, onto their production lines," said Kevin Ashton, vice president, marketing, for ThingMagic. "Using ThingMagic Mercury4 readers, MARKEM has developed a high-speed applicator which meets production requirements. ThingMagic is playing a significant role in this market leading effort."
These solutions will be implemented by the Applied Intelligence Solutions division of MARKEM, which helps high volume consumer goods manufacturers comply with increasing demands from retailers and regulators for RFID and traceability compliance, while enabling faster, smaller recalls and better operational processes.
"We are happy to announce our alliance with ThingMagic," said Todd Warden, vice president, business development, for MARKEM Corporation. "This formal partnership, along with the incorporation of their leading Mercury4 RFID reader into our RFID solutions, strengthens our ability to meet the needs of leading consumer packaged goods companies."
For example, MARKEM Applied Intelligence Solutions recently implemented an RFID portal using ThingMagic Mercury4 readers for New Balance Athletic Shoe, Inc., allowing a more rapid product introduction process without interrupting traditional distribution center procedures.
"MARKEM Applied Intelligence Solutions integrated ThingMagic Mercury4 readers into an RFID portal that has met our performance expectations and was implemented on-time and within our project budget," said Frank Cornelius, Senior Advanced Manufacturing Engineer at New Balance.
About ThingMagic, Inc.
Founded in 2000 and based in Cambridge, MA, ThingMagic is a leading developer of radio frequency identification (RFID) technology. Mercury4(TM), ThingMagic's fourth generation agile RFID reader, builds on and substantially enhances the company's original platform created for early field tests of the Electronic Product Code (EPC). Designed to meet the business needs of a future where networked objects are pervasive, the Mercury4 line of RFID readers also includes an embedded reader module, Mercury4e, and a handheld reader module, Mercury4h. Mercury4
RFID readers are the only intelligent, network-ready RFID readers, and the only devices that can claim to read any tag. For more information, see thingmagic.com.
About MARKEM Corporation
MARKEM Corporation is a trusted world leader in innovative and reliable product identification solutions for the world's leading companies. Solutions include equipment, software, supplies and services for industries including food and beverage, cosmetics, pharmaceutical, and electronics. MARKEM is also on the leading edge of RFID implementation. The company operates from Headquarters in Keene, New Hampshire, and has additional development and manufacturing facilities in San Diego, California, Nottingham, England and Schoten, Belgium with subsidiary companies, distributors and representatives in over 50 countries. For more information on Applied Intelligence Solutions, see www.markem.com/rfid.
