MAPEI Appoints Mohammed Al Qama Building Materials Trading as an Authorised Reseller
New partnerships provide greater flexibility for MAPEI products to reach key UAE markets
August 15, 2010 - MAPEI, the leading global manufacturer of adhesives, sealants and chemical products for buildings, has announced that it has recently appointed Mohammed Al Qama Building Materials Trading as an authorised reseller in Dubai. MAPEI seeks to leverage Mohammed Al Qama's market presence and dedicated showrooms to further consolidate MAPEI's presence and strengthen its customer base in the UAE.
Mohammed Al Qama Building Materials Trading has four retail showrooms - two in Al Quoz, one in Jebel Ali and one in Satwa - all with stores attached to them, while the company also has a central warehouse in Al Quoz Industrial 3.
Laith Haboubi, Business Development Director, MAPEI, "This partnership is in line with our continuing support of various development initiatives in the UAE. It has been our vision to strengthen our presence across all markets segments in the country and we believe that the combined market network and experience of Mohammed Al Qama Building Materials Trading will enhance our competitive advantage and complement our own growth initiatives. These new relationships also send a strong message to our customers and prospects in the UAE about our firm commitment to offer greater value and to constantly satisfy their requirements."
Mr.Mohd. Rasheed, Managing Director, Mohammed Al Qama Building Materials Trading, said: "We were very impressed by MAPEI's range of products, while their emphasis on quality came across very strongly to us. We checked the market among end-users and got a positive feedback so we decided to approach MAPEI for dealership. It has always been our strategy to look for high-quality yet affordable products and MAPEI perfectly fits this category. Also, we believe that MAPEI has a very strong potential among small end-users like tile layers and masons, who can benefit in terms of cost and quality by using MAPEI. Moreover, it is truly a big boost to our brand equity to be associated with a prestigious brand like MAPEI."
Mohammed Al Qama Building Materials Trading is a well established importer and retailer of building materials that caters mainly to small and medium contractors, interior decorator and maintenance companies
MAPEI is well known for its range of adhesives and sealants used to install ceramic, natural stone and other finishes such as wooden, PVC and sports flooring. The company has been involved in some of the most challenging construction projects in the region, including the Armani hotel in Burj Khalifa, Qasr El Sarab resort, Atlantis Hotel on Palm Jumeirah, the Emirates Palace Hotel, Burj Al Arab, and Dubai International Airport's Terminals 1, 2 and 3.
About Mapei
Founded in Milan in 1937, Mapei is today the world leader in the production of adhesives and complementary products for the installation of all types of floor and wall coverings. The company is also specialized in other chemical products for building: from water-proofing to special mortars, from admixtures for concrete to products for the restoration of ancient buildings.
Mapei Group's production may be summarized as follows: previewed sales in 2009 are 1.7 billion euros and the total number of Mapei Group employees is 6100.
The Group now counts 63 subsidiaries with 56 production facilities in operation in the 5 continents in 25 countries.
Mapei's UAE subsidiary is Innovative Building Solutions LLC (IBS-Mapei). As part of its long-term commitment to the Middle East, the company commenced production in February 2009, at its 40,000 square metre facility at Dubai Investments Park.
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