Macys.com to Implement Outbound Marketing CRM Solution from SSA Global to Gain Marketing ROI and Customer Insight
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CHICAGO, April 5 /PRNewswire-FirstCall/ -- SSA Global(TM) (NASDAQ:SSAG), a leading provider of enterprise business software and services, today announced that Macy's, a recognized US brand name and a Federated Department Store, has selected SSA Outbound Marketing to optimize its interactions with customers shopping on Macys.com. The software license and support transaction was completed during October 2005, being the first quarter of SSA Global's fiscal year 2006.
SSA Outbound Marketing, a component of SSA Customer Relationship Management powered by Epiphany, will allow Macys.com to enhance its customer relationships through personalized, intelligent interactions. The implementation of SSA Outbound Marketing will help Macy's increase the return on investment in its online marketing programs and strengthen the company's brand image as a leading provider of fashion and affordable luxury items.
"SSA CRM will enable us to increase our marketing effectiveness through closed-loop campaign management, and better customer insight and analytics," said Kent Anderson, president, Macys.com. "The marketing campaign management capabilities of SSA Outbound Marketing will enhance our ability to cost effectively address our customers in a more targeted manner."
SSA Outbound Marketing serves as an integrated database marketing solution for planning, executing and monitoring permission-based marketing campaigns across multiple touch points. Ease of use combined with sophisticated analytics make it possible for marketers to tap vast stores of customer data such as purchasing patterns, visits to events and birthdays, and uncover valuable customer insights that can be turned into actionable initiatives. It also ensures that the right customers are selected for each campaign. This results not only in enormous time and cost savings for SSA Global's clients, but also helps enhance customers' experience by enabling personalized, relevant communications and offers.
"SSA Global is helping leading retailers worldwide such as Macy's transform their approach to customer marketing," said Gregg Monastiero, global vice president for CRM, SSA Global. "This is another great example of a how SSA CRM solutions to drive revenue and increase profitability."
About Federated Department Stores
Federated, with corporate offices in Cincinnati and New York, is one of the nation's premier retailers, with fiscal 2006 sales expected to be more than $27 billion. Federated operates more than 850 department stores and more than 720 bridal and formalwear stores in 49 states, the District of Columbia, Guam and Puerto Rico under the names of Macy's, Bloomingdale's, Famous-Barr, Filene's, Foley's, Hecht's, Kaufmann's, Lord & Taylor, L.S. Ayres, Marshall Field's, Meier & Frank, Robinsons-May, Strawbridge's, The Jones Store, David's Bridal, After Hours Formalwear and Priscilla of Boston. The company also operates macys.com and Bloomingdale's By Mail.
About SSA Global
SSA Global(TM) (NASDAQ:SSAG) is a leading provider of enterprise business software for mid-sized and large organizations, primarily in select manufacturing, consumer and services industries. The company's software solutions include enterprise resource planning, financial management, human capital management, corporate performance management, customer relationship management, product lifecycle management, supply chain management and supplier relationship management. Headquartered in Chicago, SSA Global has over 50 locations worldwide and its product offerings are used by customers in over 90 countries. For additional information, visit the SSA Global web site at www.ssaglobal.com/ .
SSA Global(TM) is the corporate brand for product lines and subsidiaries of SSA Global Technologies, Inc. SSA Global, SSA Global Technologies and SSA GT are trademarks of SSA Global Technologies, Inc. Other products mentioned in this document are registered, trademarked or service marked by their respective owners.
Source: SSA Global
CONTACT: Press, Maria Diecidue of SSA Global, +1-312-258-6000,
maria.diecidue@ssaglobal.com , or Scott Goldberg of Edelman, +1-312-297-7414,
scott.goldberg@edelman.com , or Investors, Dawn Drella of SSA Global,
+1-312-474-7694, dawn.drella@ssaglobal.com
Web site: www.ssaglobal.com/
