MacDermid Autotype Completes Rebranding Effort
SCHAUMBURG, Illinois, December 14, 2006 - MacDermid Autotype, a leading manufacturer of
advanced optical, industrial and printing films and screen chemicals, has announced that, as of
the beginning of 2007, it will be retiring the 30-year-old "Autotype in a box" logo in favor of the
MacDermid tartan design.
The change brings all of the parent company's products worldwide under the MacDermid
banner and represents the final step in a rebranding process that began with the 2005
acquisition of Autotype by MacDermid. The company emphasizes that the 138 year-old
Autotype name will live on as part of the company's extensive range of screen printing, graphics
and pre-press films, such as Autotype Capillex, Autotype Five Star and Autotype Autosol direct
emulsions.
"The acquisition by MacDermid in 2005 has enabled us to extend our investment in innovative
high-performance films that offer unique properties for telecommunications, electronics,
automotive, printing and healthcare applications," explained Graham Cooper, President of
MacDermid Autotype Inc. "Just as importantly, now that we have completed the move of our US
manufacturing and distribution operations to Middletown Delaware, we're fully focused on
further strengthening our technical and customer support services and distribution networks," he added.
About MacDermid Autotype
MacDermid Autotype is the leading global innovator, designer, developer and manufacturer of
specialized coating technology for films used in applications, including: touch and vision
systems, membrane switches, Film Insert Molding (FIM) products for the automotive,
telecommunications and domestic appliances sector. Utilizing precision coating technology,
MacDermid Autotype transforms and enhances the performance of films for many high
technology and demanding applications.
In recent years MacDermid Autotype has brought screen printing to new levels of control and
repeatability, reinforcing benefits for new applications such as flexible circuit printing, DVD and
industrial glass printing. Most recently, it launched coated overlay films with antimicrobial
protection for cleaner critical surface applications, as well as diffuser and anti-reflection films for
use in flat panel displays.
The company is part of Denver, Colorado-based MacDermid Inc., a
blanket, flexo plates and Colorspan ink jet printers and supplies.
For more information, visit www.macdermidautotype.com, email
pressrelations@macdermidautotype.com, call 847-303-5900, or write to Neil Bolding,
MacDermid Autotype Inc., 2050 Hammond Dr., Schaumburg, IL 60173.
