Macdermid Autotype Combats Counterfeiting with New Product Packaging
SCHAUMBURG, Illinois, May 25, 2007 -- MacDermid Autotype has become the first major
manufacturer of screen printing films, direct emulsions and associated chemistry to
incorporate specially developed product packaging, designed to combat counterfeiting of their products. Based on a combination of ultraviolet visible inks and holographic labelling, the new packaging is extremely difficult to reproduce or copy, and acts as a further guarantee of MacDermid Autotype's product quality.
In addition, the new product packaging has been introduced to reflect the recent change in brand identity, with the 'Autotype in a box' logo, used for the last 20 years, being phased out as part of a process of a global rebranding program under the MacDermid banner.
All screen print films shipped from January 1st 2007, including photo-stencil, indirect stencil and knife cut films such as Autotype Capillex, Autotype Alphastar and Autotype Novastar, will be supplied using the new product packaging. This will incorporate high security labelling, printed using UV sensitive inks and featuring unique holographic designs, which contain multiple embedded security devices.
Marketing Communications Manager, Maurizio Fantato, explains that, "Counterfeiting of our MacDermid Autotype branded products, especially in parts of Asia, is becoming a growing problem and potentially impacts on our reputation for quality and integrity. Just as importantly, screen printers rightly have a high expectation of product performance, consistency and reliability when purchasing a MacDermid Autotype branded product and although counterfeit items may be cheap they are always inferior in all other respects. The new packaging will therefore help our dealers worldwide and the many tens of thousands of end users of MacDermid Autotype products to be certain that they are purchasing and using the genuine article, backed by our guarantees of quality and performance".
To help dealers check that each consignment of screen printing films comes from MacDermid Autotype's manufacturing center in the UK, the company will also be supplying special laser pens so that pack labels can be checked at the point of local distribution or use.
About MacDermid Autotype
MacDermid Autotype is the leading global innovator, designer, developer and manufacturer of specialized coating technology for films used in a wide range of applications. These include touch and vision systems, membrane switches, Film Insert Moulding (FIM) products for the automotive, telecommunications and domestic appliances sector and screen printing. With specialist expertise in precision coating technology, MacDermid Autotype, transforms and enhances the performance of films for many high technology and demanding applications.
In recent years MacDermid Autotype has brought screen printing to new levels of control and repeatability, reinforcing the benefits of the process for new applications such as flexible circuit printing, DVD and industrial glass printing. Most recently it launched hard coated films with antimicrobial protection for cleaner critical surface applications, and diffuser and antireflection films for use in flat panel displays.
The company is part of Denver, Colorado-based MacDermid Inc., a leading supplier of offset blanket, flexo plates and Colorspan ink jet printers and supplies.
For more information, visit www.macdermidautotype.com, email
pressrelations@macdermidautotype.com, call 800.323.0632, or write to Neil Bolding,
MacDermid Autotype Inc., 1675 Winnetka Circle, Rolling Meadows, IL 60008.
