M-real Demonstrates Global Venture in Latin America
This past October, M-real truly demonstrated its global venture in Latin America. Joined by agents representing Central and South America, M-real participated in the 2006 ACCCSA Convention in Lima, Peru. Each year ACCCSA, (Association of Corrugators for the Caribbean, Central and South America) brings together members of its organization to participate in a congress and a exhibition designed for the corrugated industry in Latin America.
Jorma Sahlstedt (Regional Sales Director of M-real Consumer Packaging [Americas]), Steve Rote (Technical Marketing Manager) and Karen Jaramillo (Marketing Specialist) were joined by Juha Lounasvaara, VP of Containerboard, along with agents Nestor Casagrande and Ramon Chozas of Codipa (Argentina), Noel Garcia of Casa Real Ltda (Brazil), Peter Pemberton of Polar Paper S.A. (Central America), Alberto Infante of P&C S.A. (Chile), Esko Ralli of Eratrading Colombia Ltda, (Colombia) and Jouni Lyytinen of Repco SAC (Peru).
Early morning meetings were conducted each day to discuss the difference in market demands amongst the Central and South American countries and develop a conjoined effort to increase the usage of M-real Consumer Packaging products in Latin America. In the afternoon, the team greeted customers and answered questions about Kemiart and other M-real products. Evenings were followed by a typical Peruvian buffet where all exhibitors and registrants of ACCCSA joined for dinner.
"The ACCCSA trade show in Lima was definitely one of the most successful trade show participations during my career" commented Jorma Sahlstedt, "M-real and especially our Kemiart Liners were a central attraction and nobody could be without noticing our printed samples of Kemiart Ultra and Kemiart Lite. Several trials were agreed during the event and our [Technical Marketing Manager] Steve Rote will have a busy time in visiting the customers during the rest of this year in order to evaluate their possibilities to run Kemiart Ultra and other grades".
Towards the end of the event, there was a tremendous feeling of unity among all who took part in the M-real exhibit. Key focuses were made on increasing communication, sharing new information and developing more education in Latin America on the offerings of M-real products. M-real is anticipating its participation in the 2007 ACCCSA Convention.
For further information, please contact:
Jorma Sahlstedt, Regional Sales Director, Consumer Packaging Americas
Tel. +1 203 229 7483
Email jorma.sahlstedt@m-real.com
Karen Jaramillo, Marketing Specialist, Consumer Packaging Americas
Tel. +1 203 229 7482
Email karen.jaramillo@m-real.com
M-real Corporation
M-real Corporation, headquartered in Finland and employing over 15,000 people, is a European paper and paperboard company, providing premium solutions for consumer packaging, communications and advertising end-uses. Through its worldwide sales network, M-real serves its customers, mainly comprised of publishers, printers, paper merchants, offices and well-known consumer product companies and carton printers. M-real is listed on the Helsinki Stock Exchange. In 2005, the sales of the company totalled EUR 5.2 (6.6 billion USD).
www.m-real.com
