Tulsa, Okla. – Lowrance®, a world-leader in fishing electronics since 1957, announced today its continued sponsorship of the Florida Fish and Wildlife Conservation Commission’s (FWC) TrophyCatch. This ongoing support includes the donation of Lowrance HDS LIVE fishfinder displays and a Ghost® freshwater trolling motor fitted on the grand prize Phoenix 819 Pro bass boat awarded at the end of the season.
“Promoting the sport of fishing, as well as conservation of the fisheries anglers enjoy is one of the primary goals of our company,” said Sean Hatherley, senior vice president of sales – Americas, Navico. “TrophyCatch is a fun and exciting way to encourage anglers to get involved in a responsible way. We are proud to support this and many other programs like it.”
“Adding a little healthy competition to bass fishing while allowing the anglers who fish in our state to submit vital data on the health of the local fisheries is integral to our success,” said KP Clements, director, TrophyCatch. “We are grateful to all of our supporters and sponsors like Lowrance for making this program flourish.”
The goal of this program is to collect information about trophy bass to help the FWC better enhance, conserve and promote trophy bass fishing. It encourages catch-and-release of the biggest, oldest and most valuable bass. The program excites anglers about Florida freshwater fishing, encouraging them to purchase licenses and fish more; resulting in benefits to all anglers, fishing-related businesses, local communities and the fisheries themselves with more support and funding for conservation.
The Lowrance® brand is wholly owned by Navico, Inc. A privately held, international corporation, Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad®, B&G® and C-MAP®. Navico has approximately 1,800 employees globally and distribution in more than 100 countries worldwide. www.navico.com
Rushton Gregory Communications