Linear LLC Launches Unified Brand to Offer One Stop Shopping for Entry and Electronics Products
January 30, 2008
CARLSBAD, Calif. (January 30, 2007) - Linear LLC, an innovator in the residential and commercial home technologies market, today announced the launch of a new consolidated brand initiative. Effective immediately, all of the company's products will be offered under a single Linear label. To help unify the company's brand identity as a single resource for access, security, and home wiring products, Linear also will be adopting a new positioning strategy, "Building on Innovation."
Today's announcement extends an ongoing strategy to strengthen Linear's position in the residential and commercial home technologies markets. For over a decade, Linear has been acquiring companies with complementary product brands, such as M&S Systems, Open House, AllStar, and ChannelPlus. These acquired brands will now simply be known as Linear. The new single-brand strategy will make it easier for dealers and installers to order multiple products from the same source and build more credit with the company by extending purchases across multiple product lines.
The new branding strategy affects all the Linear product lines, including ChannelPlus distributed AV systems, Open House residential structured wiring products, M&S Systems intercom and home speaker systems, AirVac central vacuum cleaners, OSCO residential and commercial gate and door operators and controllers, and AllStar radio control and wireless garage door operators. Although the model numbers of existing products will not change, the entire catalog now will be offered under a single Linear umbrella brand.
"We have been expanding our product offerings through acquisition, to the point where many of our installers and dealers don't realize they can now meet most of their security, wiring and installation needs using Linear products," said Chuck Stevens, vice president of marketing for Linear LLC. "By consolidating our brands, we can offer our distributors, dealers, and installers one-stop shopping with simplified ordering and offer incentives across a wider range of products. Our objective is to make Linear a household name when it comes to residential and commercial technology."
To educate the market, Linear also is launching a new integrated marketing campaign to promote its new positioning, "Building on Innovation." The campaign will highlight how Linear's diverse product line is opening new possibilities for homeowners seeking the latest in centralized wiring, security, garage door openers, central vacuum systems, and other enabling technologies. The campaign also will target contractors, home system dealers, and installers to educate them about the advantages of carrying a consolidated Linear product offering.
The new Linear strategy will be implemented in 2008. Distributors and dealers can expect to eventually see new packaging, catalogs and sales collateral that reflect the new consolidated product brand.
For more information, visit Linear online at www.linearcorp.com.
About Linear LLC
Linear LLC is a pioneer in engineered radio frequency (RF) products and is a major supplier of wireless residential and commercial security systems, access control, intercoms, garage door operators, gate operators, short and long-range radio remote controls, and medical/emergency reporting systems. In recent years the company, through acquisition, has expanded into a wide range of consumer electronics, including whole house audio/video distribution systems, central vacuum systems, music/communications systems, speaker systems and structured wiring systems. For more information contact Linear LLC, 1950 Camino Vida Roble, Suite 150, Carlsbad, CA 92008, (760) 438-7000 or www.linearcorp.com.
Press Contacts:
Chuck Stevens
Vice President of Marketing
Linear LLC
760-438-7177
chucks@linearcorp.com
Tom Woolf
Director of PR
Gumas Advertising
415-621-7575
twoolf@gumas.com
