LexisNexis Introduces its New Global Brand Guide
Save time, gain competitive insight by quickly cross-referencing brands, products and trademarks through easy-to-use index
DAYTON, Ohio, April 19, 2006 - LexisNexis U.S., a leading provider of information and services solutions, today announced the introduction of the LexisNexis Advertising Red Books Global Brand Guide (http://redbooks.com/Nonsub/purchase.asp), a two-volume printed directory containing an index to more than 180,000 brands and a listing of the 25,000-plus companies that own them. Through this reference guide a user can easily cross-reference brands with their parent companies and vice versa.
Using this tool, researchers are able to pinpoint the information they need while decreasing the hours normally spent on research. The guide's company listing section contains an alphabetical listing of companies that own brands, and if they report to a parent organization. The brand and product index provides a short description of the brand, trade name, product or slogan.
"With today's high volume of mergers and acquisitions, business leaders, investors and professional researchers are seeking new tools to track brand ownership," said Tim Fusco, vice president of publishing operations for LexisNexis Corporate and Federal Markets. "By providing them with a cross-referencing tool on brand ownership, LexisNexis helps business leaders efficiently locate the information they need to make well-informed decisions that are critical to their business."
The new Advertising Red Books Global Brand Guide from LexisNexis provides specialized information on brands and products. This includes data on more than 175,000 personnel contacts at many levels of seniority and in various departments, from advertising and branding professionals to public relations and sales executives.
For more information or to order the guide, please call 1-800-340-3244 and press 2 for Sales. If you order before April 30, 2006, you save 50 percent.
About LexisNexis
LexisNexis® (www.lexisnexis.com) is a leading provider of information and services solutions, including its flagship Web-based Lexis® and Nexis® research services, to a wide range of professionals in the legal, risk management, corporate, government, law enforcement, accounting and academic markets. A member of Reed Elsevier Group plc [NYSE: ENL; NYSE: RUK] (www.reedelsevier.com), the company does business in 100 countries with 13,000 employees worldwide.
For over 100 years, The Advertising Red Books(TM) (www.redbooks.com) have been revered as the most comprehensive, trusted information source in the advertising industry, providing competitive intelligence and prospecting data to media companies, advertising agencies, manufacturers, advertising services and suppliers, libraries and many more. Now, LexisNexis Advertising Red Books Global Brand Guide carries on that tradition. It contains specialized information on brands, products and trademarks and the companies that own them so companies can find the answers they need to make informed business decisions that drive winning results.
