Leading Master Data Management Provider Siperian Expands With Opening of London Office - Responds to the Needs of New European Customers


SAN MATEO, Calif., Jan. 8/ -- Siperian -- a developer of an award-winning, adaptive platform for master data management (MDM) -- today announced that it has opened a London office in order to better serve its European customer base. According to the company, existing global financial services and pharmaceutical customers as well as new European clients have chosen Siperian's leading MDM solution, Siperian Hub (TM) to support their global master data initiatives. The new London office, which is located at Providian House, 16-18 Monument Street, in London is the company's first in Europe and its sixth location worldwide.

With industry analyst firm IDC predicting the world wide master data management market will grow to $10.4 billion by the year 2009 and with the addition of several additional customers in Europe, Siperian accelerated the opening of its newest office to service the needs of those customers. Siperian's adaptive master data management solution, Siperian Hub, is an integrated platform that helps organizations improve customer profitability, reduce operational costs and better comply with regulations. As a highly manageable and extensible platform, Siperian Hub enables companies to rapidly configure the solution for changing business conditions resulting in more efficient and profitable customer interactions.

"The decision to open a London office was driven by the need to provide more responsive services to our global customers, as well as support our growing European client base," said Kelle O'Neal, General Manager, Europe, for Siperian. "Organizations continue to rely on Siperian's adaptive and evolutionary approach to master data management in order to improve the performance of both operational business processes and business analytics. Siperian is uniquely architected to support regional and local master data requirements, while also maintaining global master data environments. Ultimately, our decision to establish a local presence will enable our European customers to accelerate the adoption of Siperian Hub and increase their over-all return on investment."

About Siperian, Inc.

Siperian, Inc. offers an award-winning, adaptive platform for master data management. With Siperian's metadata driven configurable architecture, organizations can rapidly adapt the award-winning Siperian Hub(TM) to a desired style; ensure that the solution coexists with multiple legacy hubs and external data sources; and then evolve the solution over time with additional capabilities or to new geographies and business units. Siperian is the only vendor to offer a set of proven solutions that can start small within a business unit to deliver rapid return on investment, and then grow over time across the organization to become the master data management platform- without locking the company into a single vendor's proprietary architecture. As a result, Siperian helps companies improve operational customer relationship management and analytical processes, as well as other business processes such as regulatory compliance, order-to-cash and new product launches -- all at significantly lower total cost of ownership, faster time-to-value and demonstrably higher return on investment as compared to other alternatives. For further information, visit us on the Web at www.siperian.com/ or call 1-866-SIPERIAN (1-866-747-3742).

Source: Siperian, Inc.

CONTACT: Chris McCoin, +1-508-429-5988, or chris@mccoinsmith.com, or Richard Smith, +1-978-433-3304, or rick@mccoinsmith.com, both of McCoin & Smith Communications LLC

Web site: www.siperian.com/

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