Kaleidico Reinvents Mortgage Conferences with Leads2007, Industry's First Open Forum Conference
Attendees to set agenda, discuss future of internet leads with hopes to increase profitability of mortgage internet sales lead channel
FLAT ROCK, Mich., July 31 /-- Kaleidico, a provider of Web- based sales lead management technology, today announced it will host a new mortgage conference called Leads2007, an open-forum gathering driven by industry professionals, (internet lead buyers, sellers, aggregators and management vendors), who will discuss how to make the mortgage internet lead channel more profitable and, at the same time, more beneficial to customers. Leads2007 will be held at the University of South Florida in Tampa, August 12- 14, 2007.
"We decided the mortgage internet sales lead ecosystem needed a forum where they could discuss issues, strategies and solutions in regard to internet leads. Leads2007 is a contemporary concept in the mortgage conference arena because the agenda is entirely created by attendees, rather than us, the conference organizers," said Bill Rice, CEO of Kaleidico. "Our goal for the conference is for attendees to walk away with a better understanding of how they can work together to create a tighter-knit and more lucrative internet mortgage lead universe."
All Leads2007 sessions are led by volunteer attendees who will moderate and encourage discussion across several aspects of mortgage internet lead management.
Sessions include:
o Improving Consumer Experience
o Innovations in Lead Generation
o Increasing Pull-Through With Technology
o Balancing the Lead Ecosystem
o How to make Money/Lead Buying 101
o Convert Leads with PR and New Media
o Measuring and Analyzing Leads
"For several months now, we've collected ideas for sessions from attendees through our Leads2007 web site," said Rice. "The agenda is a complete reflection of the topics that they want to see on the table. We want to institute change in the marketplace through this conference. In fact, we've asked attendees not only to come ready with issues, but also with solutions. "
Confirmed attendees include:
o American Home Mortgage
o Equity Direct Mortgage Corp
o LEI Financial
o LendingTree Home Loans
o Metrocities Mortgage
o ConsumerTrack
o DoublePositive Marketing
o LeadPoint
o LendingTree
o LowerMyBills
o ZipSearch
o eBureau
o Leads360
o LenderFlex
The fee for Leads2007 is $99. Attendees pay airfare and hotel reservations. Please visit www.leads2007.com/ for additional information.
About Kaleidico
Based in Flat Rock, Mich., Kaleidico is an Internet technology company that provides lead acquisition, allocation and management solutions to sales organizations. icoSales, the company's flagship product, is a fully customizable lead management sales platform that aligns prospects with sales personnel most likely to understand their needs and guide their transaction to a close. Mortgage companies throughout the United States depend on Kaleidico to give their bankers and brokers the tools they need to manage prospect information and guide customers through the mortgage process. To learn more, visit www.kaleidico.com or call 866.667.5253.
Contact:
Erica Stoddard
Airfoil Public Relations -- Higher Tech PR
248-304-1450 (desk)
248-930-7884 (cell)
stoddard@airfoilpr.com
Source: Kaleidico
Web site: www.leads2007.com/
http://www.kaleidico.com/
