John Deere Names Fergus/Peters Group as Agency of Record for Construction Business
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MOLINE, Illinois (November 1, 2007) - John Deere Construction & Forestry Division has tapped Des Plaines, Illinois-based Fergus/Peters Group as its public relations and advertising agency of record for its construction business after a comprehensive search of integrated, business-to-business marketing communications firms.
"Fergus/Peters Group impressed us with their strategic thinking and creative firepower," said Craig Olson, Construction and Forestry's Manager of Marketing Communications, Events & Promotions. "We are confident this collaboration will effectively deliver our distinctive message to customers and continue to build the great John Deere brand."
John Deere's partnership with Fergus/Peters Group begins officially on Nov. 1, 2007. All public relations and media activity for their construction business will be coordinated through the new agency, and managed by Olson.
Fergus/Peters Group has made a name for itself over the last 10 years by producing highly impactful communications campaigns for a small group of purely business-to-business clients.
"We are proud and excited to work with John Deere. Our people really clicked with the great internal communications team that John Deere has in place," said Brian Peters, Partner with Fergus/Peters Group. "Helping them tell their story will be a pleasure because they have such a great story to tell. They are a real leader in the industry, as is evidenced by their products and the support their organization provides customers."
Contact
Fergus/Peters Group
2800 River Road
Suite 240
Des Plaines, IL 60018
ferguspeters.com
Brian Peters
Partner
847-298-9900
bpeters@ferguspeters.com
Jon Asplund
Manager, PR
847-298-9900
jasplund@ferguspeters.com
Kimberly Frias
Media Planner
847-298-9900
kfrias@ferguspeters.com
About John Deere
John Deere (Deere & Company-NYSE: DE) is the world's leading manufacturer of agricultural and forestry equipment, a major manufacturer of construction equipment, and a leading supplier of equipment used in lawn, grounds and turf care. John Deere also manufactures and markets engines used in heavy equipment and provides landscape and worldwide financial services. Since it was founded in 1837, the company has extended its heritage of integrity, quality, commitment and innovation around the globe.
About Fergus/Peters Group
Fergus/Peters Group is a business-to-business integrated marketing communications agency headquartered in suburban Chicago. It helps build the brands of a handful of large, B-to-B companies in industries as diverse as agriculture, steel and automobile dealership management systems.
Worldwide Construction & Forestry Division
Mailing: P.O. Box 8806, Moline, IL 61266-8806
Contact: Deb Filipek
Fergus/Peters Group
Phone: 847-298-9900
Fax: 847-298-9901
E-mail: dfilipek@ferguspeters.com
