ING DIRECT Introduces a New Login Process with Strong Authentication for Online Banking, Powered by RSA Security

Consumers Will Enjoy Visibly-Enhanced Security as Well as Behind-the-Scenes Protection with RSA® Adaptive Authentication Solution

WILMINGTON, Del. and BEDFORD, Mass., Aug. 17-- ING DIRECT announced today that it has launched a new login process using a new security solution for online banking Customers. Powered by RSA Security's (NASDAQ:RSAS) proven, risk-based authentication and site-to-user authentication solutions, it's designed to protect consumers while they log in to their ING DIRECT accounts -- without complicating the login process.

"Our Customers have become accustomed to a simple, easy and secure online experience," said Rudy Wolfs, CIO, ING DIRECT. "As new online threats emerge, our new login process is yet another way to boost their confidence online and provide a sense of security, without placing any burden on the user experience. RSA Security's powerful authentication solution provides us with a full set of tools designed to help protect our Customers, and to monitor and reduce fraud."

ING DIRECT has taken a proactive approach to security, implementing features such as PIN Guard(TM) to further encrypt users' PIN numbers, and the RSA FraudActionSM service, a 24X7 anti-phishing service which was launched in mid-2005. With this new layer of security, ING DIRECT Customers get added peace-of-mind that they are on the authentic ING DIRECT website, as well as behind-the-scenes security via real-time authentication, based on their device and additional parameters, as they bank online.

How it works

The enrollment process, which is only required once, is easy and takes only a minute or two. To enroll, ING DIRECT Customers select an image from a library of images and create a personal phrase, which they will recognize when logging into their accounts. Then they answer at least five security questions. After enrollment, when a Customer logs in, they will answer two of the security questions, and then view their image and phrase so they'll know immediately that it's safe to enter their Login PIN. To make the login experience even easier, users can "register" their computer. As a result, the next time they login from that computer, they will be automatically recognized, enabling them to skip the security questions and shorten the procedure.

In parallel, behind the scenes, using the Customers' own computers as a second factor of authentication, the system provides a positive identification based on device and network forensics, behavioral analysis and other parameters. Then it quickly and transparently scores transactions according to the perceived level of risk and automatically adds additional security measures such as secret questions or an automated phone call if needed, all with minimal impact to the online banking Customer.

With the addition of the RSA® Adaptive Authentication solution, ING DIRECT will further leverage its existing membership in the RSA eFraudNetwork(TM) community, the world's largest and most effective network for fighting online financial fraud. With membership comprising thousands of financial institutions worldwide, the eFraudNetwork collates some of the best, most up-to-date intelligence from across the globe in real-time, giving financial institutions instantaneous information and immediate protection.

"A key consideration for financial institutions today is how to secure their customers without incurring a negative impact on the convenience of the online channel. ING DIRECT is a great example of how this can be achieved," said Chris Young, Senior Vice President and General Manager, Consumer Solutions Division, RSA Security. "Our state-of-the-art products are designed with both security and usability in mind, and they are geared to provide financial institutions with the utmost flexibility to meet their specific needs. They have also been field-tested by dozens of large financial institutions and tens of millions of online users."


Headquartered in Wilmington, Del. with offices in New York, Philadelphia, Los Angeles and St. Cloud, Minn., ING DIRECT is the operating name of ING Bank, fsb (Member FDIC), a federally chartered savings bank offering the Orange Savings Account and other high-value financial products including the Orange Mortgage. ING DIRECT is part of ING (NYSE:ING), one of the largest financial services organizations in the world. ING has been operating in the U.S. for over 100 years, with more than 11,000 employees working for ING companies. ING DIRECT is the fourth largest savings bank in America with more than $62 billion in assets, delivering superior savings and mortgage services to over 4.1 million customers. ING DIRECT USA is one of nine direct banks operated globally by ING; the other locations are Canada, Australia, France, Spain, Italy, Austria, the United Kingdom and Germany (where ING DIRECT is known as ING DiBa), with a total worldwide customer base of more than 15 million (including U.S. customers).

About RSA Security Inc.

RSA Security Inc. is the expert in protecting online identities and digital assets. The inventor of core security technologies for the Internet, the Company leads the way in strong authentication, encryption and anti-fraud protection, bringing trust to millions of user identities and the transactions that they perform. RSA Security's portfolio of award-winning identity & access management solutions helps businesses to establish who's who online -- and what they can do.

With a strong reputation built on a 20-year history of ingenuity, leadership and proven technologies, we serve more than 21,000 customers -- including financial institutions representing hundreds of millions of consumers around the globe -- and interoperate with over 1,000 technology and integration partners. For more information, please visit

Media contacts:
RSA Security: Matt Buckley

ING DIRECT: Kate Fitzgibbon

Web site:

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