Infopia to Release eCommerce 2.0 Handbook at eBay Live! 2007
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New insights on how Web 2.0 applies to eCommerce and what it means for eTailers
SALT LAKE CITY, June 11 / -- Infopia, the leader in multi- channel online selling solutions, announced today that it will release its new eCommerce 2.0 Handbook at eBay Live! in Boston, June 14-16. The publication explains the emerging concept of eCommerce 2.0 and offers practical tips for eBay PowerSellers and online retailers to navigate and thrive in today's evolving online selling environment. The handbook will be available in limited quantities at the Infopia booth #917.
By applying the familiar concept of Web 2.0 to the specific challenges and opportunities of online selling, the new handbook will help eTailers understand the need for-and strategies related to-eCommerce 2.0. These include the need for eTailers to consider multiple selling channels, adapt to consumer content and communities, execute niche marketing, create personalized shopping experiences, use detailed analytics, and much more.
Chris Smith, eCommerce manager for Dallas Golf, an Infopia client, explained, "The days of selling just on your own website are long gone. eCommerce is evolving very rapidly, which means that companies that stand still or are content with business as usual are in for a rude awakening. Infopia continues to help us get to the next level with their vision of not only what we need today, but what we will need tomorrow."
Infopia has been at the forefront of many eCommerce 2.0 principles discussed in the handbook. Its unique technology platform enables it to introduce new capabilities that help eTailers to take advantage of Web 2.0's current and future trends. For instance, Infopia has developed mash-ups (or collaborative applications) with industry giants such as salesforce.com for their CRM capabilities, as well as integrations with leading marketplaces and programs such as eBay Giving Works to enable merchants to easily incorporate charitable giving into their online business. Other innovations, such as Infopia's Product Configurator for eBay and Analytics, enable eTailers to personalize buyer experiences and make use of a growing flood of data.
"Infopia continues to set the standard for thought-leadership through efforts like this eCommerce 2.0 handbook, in addition to delivering the platform and tools necessary to take advantage of new trends," said Bjorn Espenes, CEO of Infopia. "In this new handbook-really, a survival guide for online selling-key industry trends are identified that eTailers need to understand in order to optimize their operations and grow their online business."
About Infopia
Infopia provides the industry's most complete eCommerce 2.0 platform, enabling businesses to fully execute the online inventory-to-cash cycle as well as to leverage new trends in Web 2.0. Unlike limited point solutions, Infopia integrates a full range of critical success factors, helping companies to optimize product merchandising, manage the shopping experience, and maximize their presence through premier online marketplaces and search engines such as eBay, Amazon, Overstock.com, Shopping.com, Shopzilla, Yahoo! and Google. Together with online selling best-practices, Infopia provides unique and proven value to a wide range of clients, from start-ups to top eBay PowerSellers to multi-billion dollar corporations. Infopia is headquartered in Salt Lake City, Utah. For more information, visit http://www.infopia.com/.
Source: Infopia
CONTACT: Renee Maler of Infopia Public Relations, +1-925-968-9495, renee@philosophyPR.com
Web site: http://www.infopia.com/
