Company News

Imtra Corp. - New Bedford, MA

Original Press Release

IMTRA Forms North American Distribution Partnership Agreement with Vimar

Press release date: Feb 04, 2014

Leading Marine Company Selected to Drive Sales for Innovative Electrical Systems Manufacturer

New Bedford, Mass. – IMTRA, the leading manufacturer and importer of quality marine products, announced today that it has entered a distribution agreement with Vimar. Effective immediately, the award-winning importer and manufacturer of high quality consumer marine products, advanced LED solutions and integrated marine systems, will be the select distributor of the Italy-based company’s products in North America. Vimar manufactures stylish and innovative electrical equipment, automation systems, switches and wall plates for marine markets and commercial construction.

"Vimar and IMTRA’s business models truly complement each other,” said Eric Braitmayer, CEO, IMTRA. “Our expert technical support, high-quality customer service and rapid order fulfillment are ideally suited for Vimar’s products. Their dedication to quality design, engineering principals and innovative problem solving is a natural fit for our existing and growing customer base."

“We are proud to strengthen our relationship with Imtra,” said Michele Zanella, export area manager, Vimar. “We are confident their extensive distribution network and superior customer support will elevate the Vimar brand throughout North America and expand our market share.” For more information about IMTRA and its entire product line, please contact 508-995-7000 or visit our public website at

About IMTRA:
IMTRA, based in New Bedford, Massachusetts, is an importer and manufacturer of high quality consumer marine products, advanced LED solutions and integrated marine systems, as well as a key supplier to the OEM and aftermarket. With over 60 years in the marine business, IMTRA has sales and support teams in 10 regions throughout North America. The company’s extensive product knowledge is available to its customers through a renowned full-service department and professional customer service group. Product categories include Lighting, Thrusters, Stabilizers, Anchoring Systems, Wipers, Antennas, Gangways and other specialty products. In addition to their own proprietary products, Imtra represents well-known international brands that include Side-Power, NorSap, Vimar, Lofrans, Muir, Exalto and many more.

About Vimar:
Vimar is one of the key players in the electrical components market, with an annual turnover of around 230 million EUR. More than 1300 people work around the world to supply the more than 9000 items in the catalogue for Residential Market and Marine Industry - from wiring devices to home and building automation, video entry systems and CCTV, gate automation systems, plugs, sockets and accessories - to more than 100 countries.

Peter Kilgore
VP Marketing

Andrew Golden
Rushton Gregory Communications